Job description

As a collaborative of congregations united in action, we create homes and advance equitable housing.

The Organization

Beacon Interfaith Housing Collaborative has a vision that ‘all people have a home’. We are an experienced housing organization that operates supportive and affordable homes, develops affordable and supportive housing, shelters families, and organizes to impact housing policy. Our focus is on households who make less than $35,000 a year and those who are experiencing homelessness. The nearly 100 congregations who make up our collaborative are putting their faiths into action through leadership, advocacy, organizing, and service.

At Beacon we believe that systemic racism causes housing inequities. As a learning organization we are interested in adding individuals who hold high levels of cultural competency and who are willing to learn and work with others to deepen our capacity to address bias and racial inequities. Visit our website for more information about our strategies, programs and how our values of risk taking, race equity and inclusive decision making supports our learning and continued evolution.

The Beacon office is located on University Ave & Highway 280 (along the Metro Green Line), convenient to both Minneapolis and St. Paul. For more information, check out www.beaconinterfaith.org.

The Position

The Digital Communications Manager will be responsible for strategically enhancing the Beacon and Bring it Home, Minnesota brands and increasing stakeholder engagement through management and growth of social media channels and content, websites, and mass email production and distribution. This position will be a member of the Advancement and Communications division and will report to the Associate Director of Communications. This position will work directly with members of the policy and organizing, communications, and advancement teams.

This is a full-time position, and is eligible for health benefits, our retirement plan, and paid-time off. This is a bargaining-unit (union) position. The compensation for this position is $54,000 - $60,000 per year.

DUTIES AND RESPONSIBILITIES:

General Responsibilities:

• Create digital communications strategy for organizational impact and Bring it Home, Minnesota and other campaign growth via social media, email marketing, and website traffic
• Assist Associate Director of Communications in developing a comprehensive social media strategy for Beacon and Bring it Home, Minnesota
• Drive social media strategy to deepen engagement
• Achieve robust growth across existing and emerging platforms in line with organizational goals. Goals outlined in Beacon’s Strategic Plan (FY23 – FY27) which this position is responsible for furthering include:
• Beacon: grow total audience to 25,000 (from 13,500) and double shares to 4,000 (from 2,000) by June 30, 2027, from baseline on July 1, 2022
• Bring it Home, Minnesota: grow total audience to 10,000 by June 30, 2027
• Conduct regular analysis and produce reports documenting KPIs and growth toward department goals
• Design data-driven systems to track, manage, evaluate, and adapt digital communications program
• Monitor social media accounts and facilitate opportunities for dialogue and next-level engagement
• Stay informed of and share expertise on best and promising practices in social media, emerging content trends, practicing regular social listening in spaces where key audiences are active, and analyzing opportunities
• Plan, execute, and measure A/B testing and conversion tests on social media and email
• Attend key events to generate real-time content
• Manage paid digital media to budget

Social Media: Beacon (35%):

• Develop and manage the social media calendar
• Create, post, and share high-quality, compelling, and relevant content aligned with Beacon’s brand standards and mission
• Develop creative and innovative media (such as graphics and video) to promote events, values, programs, and new housing developments
• Coach Beacon stakeholders in social media best practices

Social Media: Bring it Home, Minnesota Campaign (35%):

• Develop and implement social media brand voice for Bring it Home, Minnesota in collaboration with Associate Director of Communications and Lead Campaign Organizer
• Develop and manage the social media calendar
• Create, post, and share high-quality, compelling, and relevant content (including graphics and video) aligned with the campaign’s goals and brand

Email Marketing (20%):

• Create email templates to be utilized by other staff members
• Develop and implement digital action strategies to move supporters along a path of engagement with Beacon and/or the Bring it Home, Minnesota campaign
• Write and distribute audience-specific emails, sometimes delegating to coworkers
• Lead email list building for Bring it Home, Minnesota and Beacon and assist in ongoing list segmentation and management

Website (10%)

• Manage the Beacon and Bring it Home, Minnesota websites
• Update event registration modules and page content to drive SEO optimization and engagement
• Collaborate on structural / navigational design choices when necessary

All Employees Are Expected To:

• Develop and maintain productive, positive working relationships with other staff members.
• Maintain a level of flexibility with all staff, offering assistance to others as appropriate.
• Work effectively and respectfully with individuals without regard to race, color, creed, religion, national origin, marital status, political affiliation, sexual orientation, gender identity, status with regard to public assistance, membership or activity in a local commission, disability, sex and/or age.
• Work within all agency policies, government regulations and the law.
• Perform other tasks, responsibilities, and special projects as assigned or directed.

Qualifications

• 3+ years experience as a social media manager, digital communications manager, or similar role.
• Political or organizing digital campaign experience.
• Proven knowledge and application of best practices for growth on existing and emerging social media platforms such as Twitter, Instagram, Facebook, LinkedIn, etc.
• Exceptional written and visual English communication skills.

Knowledge, Skills, and Abilities

• Familiarity with Adobe Creative Suite preferred.
• Familiarity with Squarespace and/or WordPress website design preferred.
• Familiarity with databases and advocacy software (especially EveryAction) preferred.
• Strategic growth perspective.
• Organized, able to multitask, and good time-management skills.
• Attention to detail.
• Excellent customer care skills.
• Ability to uphold and adapt brand voice when writing for varied audiences and circumstances.
• Ability to develop long-range communication arcs and plans while maintaining flexibility based on evolving circumstances.
• Ability to work infrequent evenings and weekends.
• Access to reliable transportation and willingness to travel within the metro area as necessary. Mileage is reimbursed.
• Commitment to integrating Beacon’s values of race equity, diversity, equity and inclusion and best practices into all aspects of professional work.

If you are excited about being part of an organization with a big goal and collaborative spirit, learn more about Beacon and this position at www.beaconinterfaith.org. Beacon has voluntarily recognized a union for employees, and a collective bargaining agreement is in place.

Beacon strives to be an authentically inclusive organization. As an equal opportunity employer, Beacon does not discriminate against candidates on the basis of race, color, creed, religion, national origin, sex, age, physical or mental disability, veteran status, gender identity or expression, or sexual orientation. We affirm that all people are valuable and deserve respect, we welcome diverse perspectives and backgrounds, and foster an inclusive and collaborative environment as we work together on our vision that “All people have a home”. Women, people of color, LGBTQ+ individuals, and members of other minority or marginalized groups are strongly encouraged to apply.

Job Type: Full-time

Pay: $54,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan

Schedule:

• Monday to Friday

Application Question(s):

• This is a hybrid position. Are you able to work a few days a week onsite in our St. Paul, MN office?

Experience:

• social media or digital organizing: 3 years (Required)

Work Location: Hybrid remote in Saint Paul, MN 55114

caravetterealestate.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, caravetterealestate.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, caravetterealestate.com is the ideal place to find your next job.