Job Title: Social/Digital Media Producer

FLSA Status: Exempt

Job Family: Marketing

Department: Communications

Location: Home Office (Fort Wayne, IN)

JOB SUMMARY
Responsible for the research, planning, vision casting, and implementation of social media and
digital content marketing on all corporate social media platforms. Assist with planning and
oversight of digital advertising budgets across platforms. Review, analyze, and report on a
variety of digital marketing data points and campaign results. Work in a collaborative
environment with communications and marketing staff to consistently promote and maintain a
strong and consistent brand image.

POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions.

• Research target audience, discover current trends, develop and cultivate brand persona for
  each platform, and keep up with ever-changing digital marketing methodology, platforms, and
  tools.
• Propose direction and new ideas to drive social media, SEM, and other digital marketing key
  performance indicators (KPIs).
• Compile monthly reporting to show month-over-month trends and provide insights and
  recommendations which optimize and improve future KPIs.
• Create and maintain a social media content calendar and digital ad tracking.
• Assist in planning, monitoring, and reporting on digital advertising budgets.
• Collaborate with the marketing team in the development of copy, video, and graphics for
  various social media platforms.
• Work with boosting posts and placing ad campaigns, including implementing and monitoring
  the daily budget for both.
• Actively and frequently participate in conversations with our community on social media,
  increasing engagement through user-generated content and influencers.
• Manage online reviews and facilitate conversation as necessary to improve customer
  satisfaction and strengthen Service Level Agreement.
• Create tracking links (UTMs).
• Complete other projects as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and/or abilities required to
perform each essential duty satisfactorily. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.

• Demonstrate high organizational, flexibility, and professional communication skills.
• Demonstrate comfort and understanding of SEM best practices and digital media storytelling.
• Possess creative thinking, curiosity, and the ability to propose ideas with clarity.
• Possess strong planning and presentation skills.
• Demonstrate high emotional IQ, self-awareness, and strong judgment skills.
• Effectively interface with external contacts, Brotherhood employees, managers, and
  department staff members.

EDUCATION AND/OR EXPERIENCE
List Degree Requirement, Years' Experience, and Certifications
Education and/or Experience

• Bachelor's degree in any major relevant to digital marketing and corporate communications
  (including graphic design, web design, or video production) is required.
• 1-3 years of experience producing/managing social media and digital marketing channels
  required.
• Social media certification is desired.
• Experience with social media content, digital media content, analytics, monitoring, and visual
  tools (Hootsuite, Google Alerts, and/or Canva) is desired.
• Experience working with CRM systems and marketing automation is desired.
• Experience working in an ad agency or creative department is desired.

Terms and Conditions

This description is intended to describe the general content of and requirements for the
performance of this position. It is not to be construed as an exhaustive statement of
duties, responsibilities, or requirements.

Because the company’s niche is the church and related ministries market, and because
effective service requires a thorough understanding of this market, persons in this
position must be familiar with church operations and must conduct themselves in a
manner that will neither alienate nor offend persons within this target niche.

Brotherhood Mutual Insurance Company reserves the right to modify, interpret, or apply
this position description in any way the company desires. This job description in no way
implies that these are the only duties, including essential duties, to be performed by the
employee occupying this position. This position description is not an employment
contract, implied or otherwise. The employment relationship remains “at-will”.