Job description
Job Posting:
Ferguson has an exciting position available for Senior SEO Manager! This is a great opportunity to lead a team of highly skilled, technical SEO marketers to drive organic growth in support of an enterprise-wide eCommerce, omni-channel strategy supporting a $30B+ brand.
The Senior SEO Manager will provide leadership and strategy for Technical, Content and local SEO best practices while working across departments to produce useful information supporting SEO and organic growth.
Location: This position is approved for 100% remote work.
Responsibilities:
Establish SEO strategy across websites supporting the enterprise
Differentiate between Product, Technical, Local, and Acquisition SEO objectives to implement standard methodologies for each
Prioritize SEO opportunities to best support the overall business goals
Evangelize an SEO optimized site structure
Provide insights for the re-platforming for Ferguson.com to SFCC
Drive Local SEO excellence by using 3rd party tools for location aggregation across platforms
Champion Technical SEO as part of the technological framework for website construction
Lead the SEO team and orchestrate new and innovative research for high SERP ranking
Collaborate closely across teams and departments to determine search goals meet on-site content messaging
Develop a relationship with the Content Team to regularly perform gap analysis’ and provide recommendations
Build useful reporting and present to leadership for goal progress and budget justification
Research and evaluate new traffic trends and identify new optimization opportunities
Assess search outcomes related to our site and/or advertising/marketing campaign
Report monthly on SEO critical metrics and build future projections
Build pre- and post-reporting for all SEO recommended changes
Align Search Engine analytics with GA4 to show comparable Search story
Handle all tools and services used by the SEO team
Establish relationships across Ferguson and Build teams to attach SEO efforts to existing projects
Qualifications:
Undergraduate Degree in Marketing, Business, or related field preferred
Proven experience of 7+ years in Search Engine Optimization with a consistent record of upward success and mobility
2+ Years of leading an SEO team with a proven record of success.
Ability to drive macro-SEO strategy and translate complex technical problems into digestible outputs.
Excellent leadership, team building and mentorship skills
Ability to analyze data issues and produce working solutions
Ability to work with and analyze multiple data sets
GA360/GA4, GSC, and other analytical tools
In depth experience in website architecture
In depth understanding of principles of content organization
In depth experience in product category eCommerce
Ability to prioritize, multitask and handle deadlines
Ability to work well independently and across teams while maintaining poise and maturity
Excellent presentation and communication skills
Ferguson is dedicated to providing meaningful benefits programs and products to our associates and their families—geared toward benefits, wellness, financial protection, and retirement savings. Ferguson offers a competitive benefits package that includes medical, dental, vision, retirement savings with company match, paid leave (vacation, sick, personal, holiday, and parental), employee assistance programs, associate discounts, community involvement opportunities, and much more!
#LI-Remote
Pay Range:
Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.
Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.
This role is Bonus or Incentive Plan eligible.
The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.
Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.
Equal Employment Opportunity and Reasonable Accommodation Information
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