Four Seasons Hotel Miami is looking for a Public Relations and Communications Manager who shares a passion for excellence and who infuses enthusiasm into everything they do. Our employees have the opportunity to shape our guests experience by providing exceptional knowledge and service in support of our world-renowned organization.

About Us

Dominating Miami's sparkling 70-storey skyline, Four Seasons Hotel Miami is a sleek landmark that combines contemporary luxury with resort-style amenities, just a block from Biscayne Bay. Conveniently accessible to the city's prime attractions, the Hotel offers 182 guest rooms and 39 suites, an extensive spa and health club, bars and restaurants. As a centerpiece is a magnificent two-acre terrace featuring three outdoor swimming pools surrounded by 12 cabanas. The terrace also features a unique wading pool designed to resemble a palm orchard planted in the water and a poolside bar and lounge.

ABOUT THE POSITION

In collaboration with the Senior Director of Marketing and Regional Director of Public Relations and Director of Marketing, the Public Relations and Communications Manager will play an integral role in the development and execution of an annual integrated plan comprised of public relations and marketing communications strategies that support the property’s business objectives. Through creative and strategic thinking and execution, increase awareness and visibility of the Hotel and its food and beverage offerings, wellness services, craftspeople, as well as meetings and events, contributing to driving traffic and revenues.

ESSENTIAL FUNCTIONS

Public Relations and Communications

• Develop a year-round integrated Public Relations and Communications Plan across all hotel pillars with unique and thoughtful tactics across all PR and Comms channels
• Work closely with all Hotel departments and outlets to develop new storylines
• Write Press Releases on a monthly basis to highlight and communicate our news effectively and maintain prominent engagement on our Four Seasons Press Room
• Write Bios and Story Starters to generate further engagement with Hotel on Four Seasons Press Room
• Maintain image library to ensure the best representation of property
• Identify target publications, manage media communications, develop new connections, coordinate media visits and interviews to generate ongoing coverage
• Pitch and secure coverage through brand agency all-call editorial opportunities as well as B2B Communications opportunities
• Contribute to creation of thoughtful series of all new hotel, culinary, and destination experiences that support our hotel positioning
• Contribute to procurement of collaboration opportunities with aligned brands in fashion, wellness, and lifestyle spaces
• Seek, identify, and execute local event participation and activations that reach our local neighborhood surrounding communities
• Execute PR strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for R&B outlets
• Lead and manage departmental PR and marketing meetings
• Represent Public Relations and Communications team throughout hotel meetings and operations, ensuring effective and ongoing internal communication
• Be active within local and regional PR committees and associations
• Engage with local visitors’ bureaus and tourism boards for potential collaboration and awareness opportunities
• Manage PR related tracking and reports and create highlight presentations
• Active understanding of Hotel business mix, consumer profile, and insights
• Provides action plan for continuous improvement to Marketing Scorecard with focus on PR Impact
• Conduct a benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our PR position

Brand Management

• Ensure visual identity applications across all hotel and outlets
• Lead and manage the coordination and creation of hotel promotional items, newsletters, and seasonal brochures
• Assist with the production and coordination of photo and video shoots
• Supports Sales, Catering and Reservations with auditing sales materials, ensuring external messaging is aligned with brand guidelines and Hotel positioning

Digital Marketing

• Direct Digital Marketing Manager on social media and website content strategies based on Public Relations and Integrated Communications plan and initiatives

• As needed, actively co-manage and support the hotel’s digital communications strategy with a proactive and creative approach that supports PR and Communications plans and initiatives

Additional Functions

• In partnership direct reports, respond according to the crisis management plan to any Hotel emergency or safety situation
• Performs other tasks or projects as assigned by the Senior Director of Marketing, Regional Director of Public Relations, and Public Relations Manager
• Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee
• Be a brand ambassador of Four Seasons and Hotel

DESIRED KNOWLEDGE AND SKILLS

Education and Experience:

• College graduate
• Minimum of three years of management experience in public relations, communications, digital marketing and related industries, preferably within the lifestyle and hospitality industries.

Desired Skills and Abilities:

• Excellent writing, presentation, and communications skills, with a strong sense of quality and a creative mind set
• An eye for aesthetic
• Attention to detail and organization
• Media relations experience
• Demonstrated knowledge of mobile, emerging, and media applications
• Knowledge of InDesign and production methods in graphic arts and collateral.
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
• Ability to manage third-party agencies, partners, and vendors
• Proficient in Microsoft Office Suite.