Here at HEYDUDE, we are a team of Go-To's who work together to embrace and embody our brand values in everything we do. We dare boldly, putting progress over perfection to bring our consumers and fans the most comfortable shoes on the planet. We aim to be steadfast and engage genuinely with our consumers and each other. We keep it simple, welcome all, and strive to have a "Hey Day!"

In February of 2022, Crocs, Inc. acquired HEYDUDE. This acquisition not only adds an outstanding brand to the Crocs portfolio, but provides a wealth of opportunities for teamwork, career growth, and best practice sharing across the two brands. We've experienced incredible growth in the past few years, and we need to build our teams with the most creative, passionate footwear enthusiasts in the world. That's where you come in!

Interested in being our next Go-To? Check this out!

We are looking for a Wholesale Marketing Specialist to develop and implement our wholesale marketing initiatives. This role will work closely with the sales team to establish growth objectives with our wholesale accounts. This position will work with the Director of Shopper Marketing to establish KPI's per account along with a yearly budget and plan activations and identify growth opportunities to align with business objectives. This position will build full year campaigns and provide insights and high-level post-mortems upon completion of activation. The Wholesale Marketing Specialist will have a high degree of creativity, collaboration, communication and extensive wholesale experience. This person flourishes with being thorough, and has unmatched follow-through and communication. Will attend limited account meetings and bi-annual sales meetings with sales teams to support sell-in, and lead account marketing activations.

WHAT YOU'LL DO

• Works closely with Director of Shopper Marketing, Wholesale Marketing Manager, internal partners, and external teams to support and complete global marketing plans.
• Partner closely with merchandise and sales teams to ensure account marketing plans support key product stories and deliver against shared business goals.
• Develop got-to-market plans in collaboration with wholesale accounts including: paid social, digital media, in-store activations, print, sales programs and all other marketing activations.
• Collects, writes, and submits creative briefs on a regular basis and works cross-functionally with internal team for approvals.
• Assists with the planning and coordinating of any brand events, tradeshows, and other activations.
• Collect campaign results, help track marketing spend, PR reports, standard processes for direct markets and distributors.
• Handle day-to-day account relationships while operating in a multi-season cycle ranging from current season tactical execution to future season strategic planning. Also including but not limited to budget tracking, presentation development, marketing program recaps, account visits etc.

• Travel: 20%

WHAT YOU BRING TO THE TABLE

• 3 years of marketing experience is highly desired either in field or brand capacity, ideally in footwear/fashion industries.
• Must have strong presentation skills along with previous key account management experience and budget management.
• Highly proficient in Excel and PowerPoint
• Should be willing to travel, provide event support, and represent the brand in a professional manner.
• Excellent leadership and interpersonal skills. Ability to optimally communicate at all levels of organization.
• Ability to persuade, influence and build consensus among key partners.
• Should love footwear, fashion and
• Superpowers: Strong self-starter, detail oriented, reliable, ability to prioritize, collaboration and ability to connect across cross functional teams, brand development understanding, creativity, adaptability, marketplace and brand curiosity, relationship building, fun

HEYDUDE is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

Title: Wholesale Marketing Specialist

Job Level: Individual Contributor

Career Level: CL4

Salary Range: $70,000 - $85,000

Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.