About Peachtree Orthopedics

Founded in 1953, Peachtree Orthopedics is the oldest orthopedic practice in the southeast. We’ve grown over the years, but our high standards of excellence and commitment to quality personalized care have remained the same. Peachtree Orthopedics has been named an AJC Top Workplace for the 5th year in a row! We offer excellent growth and advancement opportunities, foster a compassionate and fun culture, and seek employees who want the same.

Summary

The primary focus of the PI Marketing Manager is to build strategic alliances on behalf of Peachtree Orthopedics with targeted attorneys, chiropractic offices, and other referral organizations. The goal of building these relationships is to expand awareness of Peachtree Orthopedics' offerings and competitive differentiators. Success for PI Marketing Manager will be measured by the number of strategic alliances that are built and a direct increase in the number of patients seen from the target referral sources.

Location: Smyrna

Schedule: Monday - Friday (must be able to work nights and weekend as applicable depending on event support.)

Job Type: Full Time

Essential Duties and Responsibilities

• Understand the Peachtree Orthopedic Clinic brand and its offerings comprehensively.
• Work with the Executive Director of Administration, physicians, and support staff to develop a strong strategic alliance with the Personal Injury business community, build a contact database for Peachtree Orthopedics, and establish effective campaigns that result in increased new patient volume and revenue.
• Work with the Executive Director of Administration and the physicians to increase brand recognition, increase new patient volume, and provide support & resources to the Personal Injury support staff & teams.
• Develop relationships with referring attorneys, chiropractic groups, and other referral sources to understand their needs and acquaint them with Peachtree Orthopedics.
• Build trust in and preference for Peachtree Orthopedics as the top-of-mind referral by referring attorneys and chiropractic groups- resulting in increased new patient volume.
• Provide educational seminars to referring attorneys, chiropractic groups, and referral sources to promote the Peachtree Orthopedics brand, resulting in increased new patient referrals.
• Provide educational presentations to staff and offices on relevant personal-injury topics.
• Utilize promotional products to increase name recognition and strengthen existing business relationships.
• Plans, organizes, and host various monthly events on behalf of the physicians with clients/ referral sources.
• Performs weekly client visits to establish new business relationships and nurture existing business relationships.
• Creates and publishes a weekly, monthly, and quarterly client engagement schedule- logging all activity on the designated marketing calendar.
• Identifies and attends market-related events and conferences on behalf of Peachtree Orthopedics to establish new business relationships.
• Acts as the Secretary of Minutes and meeting coordinator for the Personal Injury Committee. Providing data reporting, trends, and forecasting for the department.
• Manages the Personal Injury marketing budget, including sports ticket distribution, and secures sponsorships, and all related expenses.
• Effectively utilizes the CRM software (Monday.com) to plan, organize, track, and follow up with referral sources- to include accurately & consistently entering data & extracting referral data for the Department Head and physicians.
• Supervises the Personal Injury Executive Marketing Assistant to include assigning marketing tasks accordingly.
• Build, generate, and provide data/reporting to the physicians and management team
• Helps prepare for involvement in community organizations and events.
• Other duties may be assigned.

Supervisory Responsibilities

• Oversees all marketing tasks and assignments for the Personal Injury Executive Marketing Assistant.
• Works closely with the Personal Injury Case Specialist team to ensure exceptional customer service, service recovery when needed, protecting the brand, and the continuation of patient care.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and Experience

• Bachelor's degree from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
• Marketing background and/or experience with excellent written and verbal communication.
• Computer, e-mail, Microsoft Office, internet, and mobile device savvy.
• Reliable transportation.
• Able to work nights and weekends as applicable depending on event support.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to sit. The employee must frequently lift and/or move up to 10 pounds. The employee is required to travel via motor vehicle to various locations regularly.

Work Environment

The work environment characteristics described here are representative of those an employee encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually moderate. Able to work nights and weekends as applicable.

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