MARKETING COORDINATOR

Who we are:

We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.

Your Mission:

Should you decide to accept...

As the Marketing Coordinator you will assist the Director of Marketing in executing marketing strategies to achieve Hotel revenue goals, drive awareness of your Virgin Hotels and engage with the community by assisting with your social networks and review sites.

You’ll be part of a team building incredible and relevant content, marketing campaigns and promotions as well as a social footprint that will express Virgin Hotels’ essence, tone of voice, engage visitors with insightful and thought-provoking content and help us turn fans, followers and readers into leads and customers.

The Nitty Gritty:

What exactly you will be doing....

• Understand our brand, products and customers to ensure content meets the marketing strategy and reflects the brand.
• Assist in the day-to-day management of Hotel and Rooms Division social media accounts, programs & Initiatives.
• Assist the Director of Marketing in creating social media content calendars, including topics and multimedia creation (image and video content) that encourages customer participation & community engagement within and outside the hotel and on Instagram, TikTok, Facebook, Twitter, and YouTube
• Respond immediately to customer’s including general inquires, issues, and complaints across our non-branded social media channels such as Trip Advisor, Google, etc. in Virgin Hotels tone of voice.
• Facilitate weekly cross-functional and cross-departmental meetings to communicate all promotions and initiatives in a timely and professional manner. You will be responsible for their recording and distribution.
• Ensures consistent message, tone, voice and proper grammar and spelling across all content and communication created.
• Work with the Director of Marketing in creating email marketing campaigns and maintaining database management of the CRM system, including updating website & calendar activations.
• Maintain accurate and current tracking systems and develop an optimal posting schedule across all social platforms. Analyze and report, and assistant Director of Marketing with developing recommendations for optimizing strategies.
• Attend and contribute ideas in monthly Digital Media calls, weekly PR and Social media calls, and weekly marketing meetings.
• Assist the Director of Marketing in reviewing digital and printed creative pieces and ensure they match brand guidelines.

What qualities are we looking for?

You got skills? If you are able to perform the following, then you have come to the right place…

Great team player with the ability creates excellent working relationships across the group. Collaborative approach with all departments, particularly with rooms area department and of course, the sales & marketing and collaborate with entertainment/events team as needed.

Ability to break down barriers and resolving potential conflicts swiftly and effortlessly.

Strong communication and presentation skills to all levels of management

Creativity and innovation are essential!

Ability to think outside the box and approach all issues with a completely fresh approach.

Ability to anticipate needs and over deliver wherever possible.

Candidates must think on their feet and use their initiative to solve problems and deliver solutions.

Excellent customer relations, communication, presentation, and organization skills of utmost importance

Comply with all safety and health department procedures, as well as all state and federal liquor laws.

Able to change direction and work on multiple project aspects at once.

Enthusiastic, passionate, able to enthuse and motivate others.

Behavior consistent with Virgin Hotels Core Values: Fun, innovative, original and personable, and striving to deliver high quality and brilliant customer service.

Background must-have:

• Current, legal and unrestricted ability to work in the United States
• Minimum 1-3 years’ experience working with social media / digital marketing
• Degree in Marketing not required but strongly preferred.

Ability to clearly and pleasantly communicate in English with clients, guests, vendors, teammates/management, in person, in writing and on the telephone.

Strong creative stills to craft e-mail newsletters, promotional fliers, and Ads

Proficient in MS Outlook, Word, Excel and PowerPoint

Proficient in Canva platform

Proficient in Adobe Creative such as InDesign, Photoshop, Illustrator with proven material to be shown

*Virgin Hotels celebrates diversity and welcomes teammates from all backgrounds. We are proud to be an inclusive and Equal Opportunity Employer*