ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s® and Sidul®.

OVERVIEW

The Lead Marketing Automation Specialist is responsible for the strategy and implementation of the American Sugar Refining and portfolio of brands (ASR Group) marketing automation tactics and technology across all channels and functions. The Lead Marketing Automation Specialist responsible for managing and fully leveraging the capabilities of various marketing automation, AI, and chat platforms of the organization. This role will work closely with the marketing, communications, web management and outsourced teams.

DETAILED ROLES & RESPONSIBILITIES

• Build, edit, test, and deploy marketing automation journeys and email communications within designated marketing automation platforms
• Own processes and documentation for all marketing automation activities including workflows, testing, programs, campaigns, segmentation, data mapping, and more
• Establish scalable processes that ensure best practices in lead generation and database management
• Optimize existing marketing automation and lead nurturing processes through email, chat bots, SMS, content and social channels including Instagram, Facebook and Linkedin
• Oversee various agency partners and direct them in asset creation and development for marketing automation campaigns and initiatives
• Create dynamic and personalized content, forms and landing pages
• Contribute new innovative, breakthrough ideas toward the growth of the company
• Analyze marketing and sales data to develop insights and make recommendations for optimization
• Stay current on trends and best practices in marketing automation
• Performs other duties as assigned

WORK EXPERIENCES

• Minimum of 2+ years on a digital marketing team with email or marketing automation development as a core requirement

• Knowledge in marketing automation softwares such as Mailchimp, Attentive, Mobile Monkey
• Experience with Linkedin lead generation campaigns

EDUCATION REQUIREMENTS

• Bachelor’s degree from an accredited institution

• Preferably with a marketing, digital or communications focus

ESSENTIAL CAPABILITIES (KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL ATTRIBUTES)

• Analytical Thinking & Decision Making – Identifies and understands trends and/or issues; connects data points through analysis to arrive at a logical conclusion.
• Business & Financial Acumen – Demonstrates knowledge and understanding of the financial, accounting, marketing and operational functions of our organization; interpreting and applying understanding of key financial indicators to make better corporate decisions.
• Effective Communication – Expresses ideas and information in a clear and concise manner by tailoring one's message to fit the interests and needs of the audience.
• Customer Orientation – Keeps internal and/or external customer(s) in mind at all times. Strives to proactively address customer concerns and needs. Assists business partners and customers to achieve their work goals via application of their own skills and knowledge; strives to provide consistent customer satisfaction.
• Establishes Trust – Gaining the confidence and faith of others by actions and words that promote being honest, forthcoming, integrious and vulnerable.
• Problem-Solving – Anticipates, evaluates, diagnoses, and resolves problems in a systematic and fact-based manner.
• Results Orientation & Accountability – Takes accountability, identifies, executes and drives actions to consistently achieve desired results.
• Teamwork & Collaboration – Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others.

Individual Contributor:

• Adaptability/Flexibility – Maintaining effectiveness in varying environments and with different tasks, responsibilities and people.
• Continuous Improvement – Establishes methods and utilizes specialized techniques to monitor and improve performance of systems and processes.
• Self-Development – Seeks feedback on one’s strengths and weaknesses and initiates activities to increase or enhance their knowledge, skills, and proficiency in order to perform more effectively or enhance their career.

LOCATION OF ROLE

• West Palm Beach, FL

We are an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, gender, sexual orientation, gender identity, age, national origin, disability, veteran status or any other category protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.