Global Energy and Natural Resources Industry Strategist
Full Time
Atlanta, GA
Posted
Job description
General Information
Office(s): Atlanta, GA, Boston, MA, Charlotte, NC, Greenville, SC, Houston, TX, Raleigh, NC, RTP, NC, Winston-Salem, NC
Practice Group: Administrative
Practice Team: Administrative
Department: Client Development
Date Published: 26-Apr-2023
Salary Type: Exempt
Description & Requirements
Womble Bond Dickinson is committed to creating a diverse and inclusive environment within our firm, our communities, and the legal profession. We believe that people gravitate toward work environments where all are welcome.
The Global Energy and Natural Resources (ENR) Industry Strategist role at Womble Bond Dickinson leads the Firm’s development and implementation of global and domestic sector marketing and business development strategy. This includes, along with sector leadership, definition of goals, objectives, strategic client initiatives, and relevant KPIs. This individual will be responsible for identifying new business opportunities, managing/tracking a pipeline of leads for partners, developing marketing and business development materials, developing strategy and tracking for strategic clients, leading the strategy behind industry events and sponsorships, and collaborating with internal attorney, business development, and marketing teams to drive business growth and assist with developing thought leadership. This role will report directly to the Chief Marketing Officer, with a strong tie to the Global and US ENR Sector leads and the firm’s Chief Strategy Officer.
Responsibilities
Create structure for practice and sub-practice management including regular meetings, team planning conference calls, and communication. Responsible for internal as well as external communication of firm's activities- Develop and implement marketing and business development strategies for the firm's Global ENR practice, including earned media and content calendar strategy, advertising, events, and sponsorships
- Collaborate with both the Global ENR and the US ENR attorney teams to identify new business opportunities and create tailored pitch materials for key clients and prospects
- Stay up-to-date with industry trends, market developments, and competitive activity, and use this knowledge to inform the firm's energy industry strategies and aligned activities, especially differentiating brand tactics like original market research and content creation
- Establish and maintain strong relationships with clients in the energy industry, as appropriate. This will involve meeting with clients to understand their needs (client satisfaction program), providing them with information about the firm’s services, and addressing any concerns they may have
- Work closely with the attorneys in the energy sector to prepare proposals and pitches for new business opportunities. This will involve coordinating the proposal process, ensuring that proposals are tailored to the client's needs, and working with attorneys and firm leadership to develop competitive strategies
- Ideate and coordinate the production of marketing materials, such as brochures, website content, presentations, and white papers, ensuring that they are targeted, impactful, and compliant with the firm's branding and messaging guidelines
- Manage the firm's online Energy presence, including website pages, social media strategy, and paid media campaigns, ensuring that they are up-to-date, relevant, and effective
- Oversee the planning, budgeting and execution of both global and domestic energy events and sponsorships, such as conferences, webinars, and speaking engagements, ensuring that they are well-attended, successful, and aligned with the firm’s industry strategic goals
- Evaluate return on investment of proposed ENR marketing and business development expenses
- Analyze and report on the effectiveness of marketing and business development efforts, using metrics such as expenses, leads volume, proposals (wins/losses), website traffic, social media engagement, and lead scoring, and use this data to refine and improve future growth efforts
Requirements
Bachelor's degree in marketing, business administration, or a related field required; Master’s in Business Administration is preferred- At least 5-7 years of experience in marketing and/or business development in the professional services industry, with a focus on the ENR industry
- Experience in a professional services environment, such as a law firm, investment banking firm, accounting firm, consulting firm, or experience with an in-house legal team of an energy company is preferred
- Ability to manage expectations of multiple stakeholders in a matrix environment
- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously
- Excellent written and verbal communication skills, with the demonstrated ability to create original content and compelling marketing materials, web content, and thought leadership
- Ability to communicate effectively with internal and external stakeholders
- Strong analytical skills, with the ability to analyze data and draw meaningful, actionable insights that can be applied to the overall sector strategy
- Demonstrate experience in developing and executing successful marketing and business development campaigns
Vaccination Requirements: To help promote and ensure the safety of all of our employees and the clients we serve, we strongly encourage all personnel to be up-to-date on their COVID-19 vaccination status. Vaccination status will be requested and will be kept confidential.
An Equal Opportunity/Affirmative Action/Pro Disabled and Veteran Employer.
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