Job description
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
As we accelerate our 1:1 digital marketing offense, we need a Director, Push and App Inbox to join our Global Team. This person is a digital savvy strategic problem solver with a proven track record of working within a highly matrixed and sometimes ambiguous environment to create successful, capability-led plans for the marketing across mobile channels informed by data, experimentation, and long-term business goals.
This synergetic leader has expertise in creating direct marketing programs across mobile messaging channels for push notifications and the app inbox with integration into our SMS and email channels for omni-channel journey planning. This leader should have experience with channel capability roadmap business prioritization, audience segmentation strategy, CRM, and a passion for great omni-channel customer experiences!
We need someone who has a track record of leading and influencing high-caliber teams in fast paced and complex environments, and a desire to be at the center of a massive transformation of Nike’s digital capabilities.
We are also looking for a someone who understands managing the marketing strategy behind MarTech capabilities to empower the execution of personalized direct marketing digital experiences across owned channels. Experience driving pilot-to-scale testing programs for channel marketing features will also be important to this role. Understanding digital and testing capabilities needed to enable full funnel personalized consumer journeys is key.
WHAT YOU WILL WORK ONYou will be responsible for developing and leading the global capability strategy for marketing use cases across Nike’s mobile messaging channels, channel audience health and segmentation to create engaging, personalized, and rewarding experiences for our consumers that are measurable. You will collaborate and advocate cross-functionally to plan and prioritize marketing capability requests for roadmap placement. The role will oversee the execution of these strategies and capabilities to enable our Geo Marketing partners’ mobile marketing programs and the success measure outcomes from them. The role will also partner with the Email, SMS, Owned Platforms and Stores teams to create integrated, full funnel O2O experiences.
WHO YOU WILL WORK WITHYou will be part of the be part of the Global Owned Marketing Communications team and will lead a cross-functional offense with partners across Consumer Direct Marketing, Membership, Digital Product, Technology, Stores, Analytics, Privacy and our four Geographies to drive a truly global, enterprise transformation of how we serve Members across the One Nike Marketplace.
- Bachelor’s Degree or equivalent combination of education and experience and training
- 5 - 8 years proven experience in mobile messaging or email channels, audience segmentation, CRM, digital or direct marketing
- Prior people leadership experience
- Experience building and managing high touch benefits and programs
- Previous experience managing marketing programs for channels
- Experience working with digital products, roadmaps and planning tools & tactics (eg Agile)
- Experience working with global markets and thinking about scalable benefits and programs that also localize where appropriate
- Ability to ingest multiple data sources across consumer research, testing, and business inputs and develop recommended action
- Ability to effectively communicate strategy, requirements, and capabilities and drive progress with partners across the matrix
- Ability to consistently deliver impact and strong cross-functional partnerships
- Strong organizational and process skills inclusive of financial based modeling, P&L returns, and forecasting
- Attention to detail and ability to handle and prioritize simultaneous projects
- Team oriented, proactive, flexible and with a desire to learn and grow
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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