Director - National Casino Marketing
Full Time
Las Vegas, NV 89109
Posted
Job description
Overview:
PRINCIPAL DUTIES AND RESPONSIBILITIES:
SUPERVISION:
Qualifications:
PREFERRED:
KNOWLEDGE, SKILLS, AND ABILITIES:
The Mirage Las Vegas is the first mega resort to ever grace the Strip. A Four Diamond award-winning hotel with 3,044 rooms impeccably outfitted to provide the complete luxury experience. The world-famous Mirage volcano sets the tone for guests to explore the wonders within. The Mirage features a worldly selection of fine and casual dining venues. From American dishes at STACK and California Pizza Kitchen, contemporary Asian dining at OTORO, to Italian wines and cuisine at Costa and world-class wagyu steaks at Tom Colicchio’s Heritage Steak. A premier entertainment destination, The Mirage plays host to the award-winning The Beatles™ LOVE™ by Cirque du Soleil®, a breathtaking tribute to one of the most influential bands in history. The Mirage also plays host to LIMITLESS, its newest magic show starring Shin Lim, the only person ever to win ‘America’s Got Talent’ TWICE. Steps away from the casino is 170,000 square feet of flexible meeting rooms, boardrooms and convention space that can be customized to meet every want and need. The casino boasts 800 slot machines, 80 table games and a VIP room. Treat yourself to a hot stone massage, manicure/pedicure, body or hair treatment at the onsite spa and salon. For more information, visit us online at www.mirage.com or follow us: Facebook: The Mirage Hotel and Casino, Twitter: @TheMirageLV, Instagram: @themiragelv.
Responsibilities:
It is the primary responsibility of the Director of National Casino Marketing to effectively market, evaluate, recruit, establish and maintain a professional relationship with high-end casino guests and Casino Marketing Executives alike for the property.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Assist in making decisions regarding credit, comping, and airfare for entire department/cross property
- Assist in planning and organizing marketing trips to promote the property with upcoming casino events, concerts and boxing events
- Assist in developing and maintaining operational procedures for quality and quantity standards to ensure maximum resort experience to all guests
- Implement new policies and procedures that increase efficiency in National Marketing
- Compile and analyze data lists for casino and property trends
- Research data and trends and implements courses of action to reduce costs and maximize revenues
- Monitor performance of all Casino Marketing Executives; develop, counsel and evaluate as necessary
- Develop schedules and staffing for all areas of departmental operation
- Identify and resolves inefficiencies/problems that affect National Marketing
- Prepare monthly/annual departmental budget/forecast and provides supporting documentation for senior management’s review, when necessary
- Monitor departmental expenditures; prepares justification for budget variations and projected increases for new projects
- Work in conjunction with National Marketing, Marketing Executives and property personnel to assist and facilitate qualified in-house casino customers
- Respond to guest correspondence and/or guest concerns in a professional and timely manner, achieving positive guest/problem resolution
- Perform other job related duties as requested
SUPERVISION:
- Casino Marketing Executive
- Casino Host
- Manager National Marketing
- Casino Marketing VIP Services
Qualifications:
MINIMUM REQUIREMENTS:
- Bachelor’s degree in business or related field or equivalent experience
- Four (4) years or prior relevant experience
PREFERRED:
- Seven (7) years’ experience in Casino Marketing, Player Development, or related field in a major casino/resort complex, with extensive management experience
- Previous experience working in a similar resort setting
CERTIFICATIONS, LICENSES, REGISTRATIONS:
- Gaming license/registration as required by jurisdiction(s)
- Proof of eligibility to work in the United States
KNOWLEDGE, SKILLS, AND ABILITIES:
- Basic working knowledge of computer programs such as Patron
- Previous experience with developing policies and procedures
- The ability to work in a fast-paced, busy and somewhat stressful environment, maintain physical stamina and proper mental attitude and ability to deal effectively with management, employees and outside contacts while working under pressure and meeting deadlines
- Excellent communication skills in both oral and written form in order to properly present reports to senior-level management on a daily basis
- Must have interpersonal skills to deal effectively with all business contacts.
- Maintain a professional, neat and well-groomed appearance, adhering to Mirage standards as well as professional demeanor.
- Ability to research and resolve issues professionally and effectively
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