Job Description:

Role Summary/Purpose:

As a member of the Performance Marketing Center of Excellence, within the Synchrony Marketing organization, the AVP, Marketing Preference Center Servicing Applications serves as the preference center platform expert within the Database Marketing organization for various servicing-related integrations.

As part of the Database Marketing team, this role will support Preference Center leadership in effectively developing and managing the platform/program and associated activities including customer experience and preference engagement.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Act as the product SME, offer analytical and strategic thinking, understand business needs and requirements, and be able to translate needs and requirements into platform architecture and set-up

• Establish and implement platform KPI’s and conduct analysis of performance trends, provide insightful business performance reporting and make recommendations

• Optimize preference experience from choice to capture to action

• Serve as product SME and 1st line contact for platform issues and support

• Work cross-functionally with internal and external partners to lead all product lifecycle activities relating to servicing integrations

• Perform other duties and/or special projects as required

Qualifications/Requirements

• Bachelor’s Degree OR in lieu of degree, high school diploma/GED and 5+ years of computer science, engineering or information technology experience

• Hands-on experience within Preference Management platforms and tools, managing consent management, privacy and marketing preference data highly desired

• 9+ years of professional work experience, including:

• 4+ years’ experience in platform, product analytics or site/web analytics in B2C/ B2B2C frameworks

• 3+ years’ experience in software development, or solution engineering

• 3+ years’ experience in Agile methodologies and processes

Desired Characteristics:

• Bachelors degree or higher preferred in computer sciences, electrical or computer engineering, web design/development or information technology/systems

• Strong understanding of the Privacy/Preference landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies.

• Experience working with HTTP, SSO, SSL certificates, networking, and API integrations

• Experience working with HTML, CSS, JavaScript and Python

• Demonstrated understanding and command of customer-facing platforms, applications or technologies

• Broad experience working with internal cross-functional partners (i.e., IT, Enterprise Operations) to ensure alignment of priorities and requirements

• Experience with database management and segmentation tools/languages (ex. SAS, SQL, Unix) a plus

• Ability to perform ad-hoc analysis, glean and form business insights under aggressive timelines

• Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner

• Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management are keys to success

• Experience working directly with technology suppliers to oversee improvements, troubleshoot and governance

• Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant

• 3 years’ experience as business analyst (‘BA’) or similar roles, analyzing data and presenting findings/recommendations is highly desired

• Experienced with consumer financial services, ideally with exposure to credit card marketing or retail marketing, and familiar with consumer protection, privacy and related laws and policies.

Grade/Level: 11

The salary range for this position is 75,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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