Job description
Company Background:
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
Home Team Sports, a division of Playfly Sports, is a complete sports marketing solution, providing full access to fans on a local, regional or national scale through customized brand integrations, branded-content platforms, live-game streaming, exclusive highlights, custom creative/advertising production, VIP hospitality experiences and more. Through our proud representation of ALL regional sports networks across the country, we provide game coverage of all MLB, NBA and NHL home teams in the U.S., reaching over 90 million homes across our television and streaming platforms. Home Team Sports’ wide-ranging and expanding portfolio also enables advertisers to connect with fans through our exclusive media rights in major college conferences (B1G, Pac-12 Networks, the ACC and the Big 12), college-owned multi-media rights across major universities/venues, and high-profile naming rights, title sponsorships and other major sponsorship platforms via highly-regarded sports marketing agency, Impression Sports & Entertainment.
We give brands unparalleled access to the most passionate home team fans across the country. The fans who, rain or shine, win or lose, are always there – standing by their teams until the very end. This enduring passion and support isn’t just another hobby for fans...it’s a part of their identity. Home Team Sports gives brands the unique and powerful opportunity to be a part of this phenomenon – to gain access to and engage with the most passionate fans in sports. We help fans extend their love for their home teams to the brands that associate with and support them.
Why You Should Join Playfly:
Playfly is a brand-new player in the sports and esports space and we are looking to expand our team! At Playfly you will work with a highly engaged and collaborative team. Join a company with a leadership team that values ideas, innovation and different perspectives. At Playfly, we recognize we are only as good as the people we have working here! We provide excellent benefits including a generous time off package, health and dental insurance, paid parental leave and a 401k plan just to name a few. We also provide you with an environment where you can demonstrate your strengths and gain knowledge to propel your career and continue growing.
Home Team Sports, a division of Playfly Sports, is a complete sports marketing solution, providing full access to fans on a local, regional or national scale through customized brand integrations, branded-content platforms, live-game streaming, exclusive highlights, custom creative/advertising production, VIP hospitality experiences and more. Through our proud representation of ALL regional sports networks across the country, we provide game coverage of all MLB, NBA and NHL home teams in the U.S., reaching over 90 million homes across our television and streaming platforms. Home Team Sports’ wide-ranging and expanding portfolio also enables advertisers to connect with fans through our exclusive media rights in major college conferences (B1G, Pac-12 Networks, the ACC and the Big 12), college-owned multi-media rights across major universities/venues, and high-profile naming rights, title sponsorships and other major sponsorship platforms via highly-regarded sports marketing agency, Impression Sports & Entertainment.
We give brands unparalleled access to the most passionate home team fans across the country. The fans who, rain or shine, win or lose, are always there – standing by their teams until the very end. This enduring passion and support isn’t just another hobby for fans...it’s a part of their identity. Home Team Sports gives brands the unique and powerful opportunity to be a part of this phenomenon – to gain access to and engage with the most passionate fans in sports. We help fans extend their love for their home teams to the brands that associate with and support them.
Why You Should Join Playfly:
Playfly is a brand-new player in the sports and esports space and we are looking to expand our team! At Playfly you will work with a highly engaged and collaborative team. Join a company with a leadership team that values ideas, innovation and different perspectives. At Playfly, we recognize we are only as good as the people we have working here! We provide excellent benefits including a generous time off package, health and dental insurance, paid parental leave and a 401k plan just to name a few. We also provide you with an environment where you can demonstrate your strengths and gain knowledge to propel your career and continue growing.
Position Summary :
Home Team Sports (HTS) is currently seeking an Account Executive (AE) to join their team. The position is responsible for revenue growth for all HTS linear and digital offerings, through sales to agencies and client direct relationships. The AE will develop a solid understanding of HTS integrated Linear & Digital offerings, utilizing superb consultative selling skills and addressing client needs to generate revenue. Building a productive sales pipeline, developing and managing highly effective account relationships, and driving linear & digital revenue are key responsibilities. The AE will be held accountable to monthly, quarterly, and annual sales goals as outlined each year by HTS Senior Management and these expected revenue measures will serve as proof of performance and success for the role. Additionally, the AE will be expected to train, lead, and manage their account support team (CSR/Sales Planner and CSC/ Sales Assistant) in accomplishing their daily tasks of creating presentations, client research, order entry, campaign management, and delivery posting.
Responsibilities
:
- Directly in charge of generating new or incremental Linear and Digital revenue, through direct client contacts and all layers at the Media Agencies (Planning and Investment)
- Ensure optimal market coverage by participating in client activities, trade association events and socials, and any ancillary activities that can assist in better visibility and revenue growth
- Aggressively pursue, develop, and maintain effective business relationships across all agency and client layers in the digital media marketplace. Work and develop revenue through new target growth categories, as assigned by Director/VP, Ad Sales, and assist in developing new accounts for HTS business through agencies - these business relationships include but are not limited to; linear & digital agencies, strategy teams, sports marketing or sponsorship teams, brand managers, agency buyers, agency planners, and client-direct relationships
- Create, develop and implement new concepts, packages, and platforms in collaboration with all aforementioned complementary internal groups, to present to agencies and clients on behalf of HTS in order to generate revenue
- Develop innovative digital sales strategies and opportunities tailored specifically to HTS products that expand beyond the existing scope of HTS client solutions
- Serve as an expert consulting resource for all HTS linear & digital offerings and assist the HTS internal teams, HTS representation partners, agencies, and clients to better understand and utilize such offerings
- Develop, cultivate and build strong relationships with other corporate and major media entities on cross-sales platforms and promotional opportunities
Qualifications :
- This position requires Bachelor’s degree (preference in Sports Media, Communications, Marketing or related fields)
- A minimum of 1-3 years of Corporate Sponsorships, network, digital, sales and or agency experience in sports or entertainment field is required, in TV is a plus
- Emphasis on new business development, calling on client prospects in the Southeast Region
- Interest in and general understanding of the sports industry, and current contacts within the aforementioned business sectors is strongly recommended
- Must have strong oral and written communication skills
- Strong organizational, presentation, public speaking, and project management skills are imperative to this role
- Knowledge of Microsoft Office computer applications, including Word, Excel, and Outlook is necessary
- Must have the ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis, etc.), and must be technologically savvy with propensity for understanding new technology platforms and how they apply to our business model
- A proven ability to develop and maintain successful internal and external business relationships is essential
Compensation includes salary, incentive targets and company benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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