Job description

Become a Key Player in a Growing US Market

This is your opportunity to apply your business experience and leadership in the sustainable Coffee industry to accelerate the growth of the William Coffee brand in North America.

We are currently seeking a Vice President of Marketing, North America

YOUR DNA

You are an enthusiastic Vice President (VP) of Marketing who will not only execute in the trenches, but also provide strategic leadership, from a market and product perspective, to our management team.

We are looking for the right person to help us lead the build of our brand. This person will work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

As the Marketing Vice President at William Coffee, you will define and shape our company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

If you’re creative, possess a strategic mind and have experience in implementing targeted, foundational brand and direct to consumer product campaigns, we’d like to meet you.

Ultimately, you will own Cafe William's reputation with our customers, prospective customers and drive growth through direct to consumer brand work.

IN MORE DETAILS

• Working with William’s leadership team, establish the firm’s marketing strategy across digital (online) and physical (in-store) sales in the US & Canada
• Analyze brand positioning and consumer insights;
• Shape and communicate our vision and mission;
• Translate brand elements into plans and go-to-market strategies;
• Manage consultants as well as a team of marketing in Québec, Canada & sales people working on brand initiatives;
• Lead creative development to motivate the target audience to “take action”;
• Establish performance specifications, cost and price parameters, market applications and sales estimates;
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs;
• Monitor market trends, research consumer markets and competitors’ activities;
• Oversee new and ongoing marketing and advertising activities;
• Monitor product distribution and consumer reactions;
• Devise innovative growth strategies;
• Align the company around the brand’s direction, choices and tactics.

YOUR SKILL SET

Academic Background :

• University degree in business administration or any other combination of education and experience deemed relevant.

Work Experience :

• Previous working experience as a Marketing Director / VP for at least 8-10 years;
• Sense of ownership and pride in your performance and its impact on company’s success;
• Experience in a marketing management position (USA) at the strategic and operational level in a growing company;
• Experience in the development and implementation of best practices for the execution and monitoring of a marketing plan (tools, dashboards, etc.);
• Experience in high-volume dry food (an asset).

Essential Skills :

• Strategic thinking;
• Data-driven thinking and an affinity for numbers;
• Environmental awareness;
• Outstanding communication, presentation and leadership skills;
• Administrative skills (planning, organizing, managing);
• Effective decision-making/judgment;
• Ability to mobilize and build efficient teams;
• Action and results orientation;
• Passionate about coffee.

IDEALLY, YOU ARE…

• Never satisfied with the status quo, always proactive in improving you and your results and impact through looking critically at what’s in front of you and trying new things;
• Able to balance both the big picture and the nitty-gritty in shaping and leading the strategy for our retail marketing effort, while also driving excellent day-to-day operations at the smallest level of detail;
• Articulate and effective in your written and verbal communications to people at all levels of the company - you get to the point but do it with confidence, humor and grace;
• A self-starter, a quick learner, and will have the ability to efficiently manage various responsibilities while keeping management informed.

OUR OFFER

At Café William, our organizational culture is based on a balance between the well-being of our employees and that of the organization, while offering a complete range of benefits and opportunities for advancement in line with your ambitions.

To submit your application, please send us your resume and cover letter at rh@cafewilliam.com

Job Type: Full-time

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Marketing management (Preferred)

Work Location: Hybrid remote in Princeton, NJ 08542

caravetterealestate.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, caravetterealestate.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, caravetterealestate.com is the ideal place to find your next job.