SMB Marketing Manager

Location: Remote (must be US-based)

Reference ID: REFID846194

About this job

The SMB Segment will continue to be a high-growth segment for NIQ. The SMB Marketing Manager will play a critical role in new client acquisition through integrated marketing campaigns, event and tradeshow management and content development to support our partner networks. The objective for the SMB Marketing Manager role is to engage new prospects and move them through the purchase funnel through email nurtures, event marketing, and content marketing.

SMB Marketing Manager will work closely with SMB Marketing Leader, Campaign Managers, Content Leaders, Product Marketing and Sales to develop and execute SMB marketing campaigns, including project management, creative development, cross-functional implementation, campaign tracking (KPI) and reporting as necessary. The Marketing Manager will manage and report on SMB marketing campaigns, drive awareness of our brand, execute engagement with NIQ.com/SMB web presence to fuel the sales funnel with Early Qualified Leads (EQLs), Marketing Qualified Leads (MQLs), which will be nurtured to drive conversions and sales revenue.

This position plays a strategic and significant role in planning and executing SMB Small Segment Marketing strategy and marketing tactics to raise NIQ SMB’s presence, relevance, and authority.

Responsibilities

• Develop, and execute integrated marketing campaigns that align to NA SMB Marketing’s key business priorities, creating a clear, engaging story and maintaining global brand voice and verbal identity
• Collaborate with cross-functional teams including sales, product, social and content to create compelling messaging that supports new client acquisition, optimizing campaigns to deliver against KPIs
• Plan and execute demand gen activities across various channels, including email, social, webinars, partner events, content development, tradeshows and paid search
• Analyze NIQ SMB’s Free-to-Paid marketing plan and strategy and identify strategic weaknesses and making recommendations for improvements to drive conversions from free accounts to paid accounts
• Actively use marketing and reporting tools to measure, report and drive corrective actions to maintain a singular focus on strengthening NIQ’s SMB presence
• Utilize marketing automation tools to build and execute campaigns and track performance metrics; analyze performance and develop insights to continuously improve marketing results
• Team with SMB Marketing Leader and actively contribute / input new contacts into SMB marketing contact database with ZoomInfo and other internal /external data sources
• Monitor competitors' activity and communicate strategic initiatives to the broader team
• Manage marketing analytics, establish and track KPIs for monthly reporting

A little bit about you

• Passionate, positive attitude, takes the initiative and leads peers/stakeholders through new, innovative projects
• Thrives in a fast-paced entrepreneurial environment
• A storyteller with a talent for simplifying complex stories and concepts through an economy of words, relevant examples, as well as resonant ideas and imagery
• Exceptional writing skills including editing and proofreading
• Strong verbal communication skills and the ability to share and promote ideas across global teams
• Understand marketing analytics, including iterating and optimizing content based on feedback and data.
• Tech-savvy ability to learn and incorporate digital tools into daily use, including Power BI, WordPress, Hootsuite, and Microsoft Dynamics.
• Ability to grasp the complexities and nuances of solutions portfolio and simplify differentiated capabilities into clear marketing content.

Qualifications

• 3-5 years’ experience in Marketing in a corporate or agency environment; Preference to experiences in Retail CPG business; software data subscription business
• Exceptional writing skills long and short form including blogs, marketing emails, social content, case studies
• Strong project management skills, detail oriented and the ability to manage multiple campaigns and projects simultaneously
• Bachelor’s degree in marketing, with a special focus on digital marketing
• Examples that show off your marketing, communication, writing, and project management skills
• Excellent communications and collaboration skills with the ability to work cross functionally, with external partners and senior management.
• Strong analytical skills
• Required skills: Content development, event management, lead management.
• Preferred skills: Marketing automation, graphic design, product marketing, experience with consumer goods/FMCG (retail/manufacturing)
• Required software skills: MS Office Suite, WordPress, Google analytics, Microsoft Dynamics
• Preferred software skills: Brightedge, Hootsuite, PowerBI Data Management Platform, On24, Wondershare, Photoshop

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com

Want to keep up with the latest updates on our business and #LifeAtNIQ? Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.