Job description

VCS is looking for Senior Manager Category and Shopper Strategy in Springdale, AR

Salary: USD $120,000 – $199,000 / yr
Is there additional variable compensation? 15% Commission, good benefits, competitive salaries, free education.
Is relocation available? Yes,regional

What are the 3-4 non-negotiable requirements of this position?

Primary research background, storytelling skills, Ability to manage multiple projects at a time.

What are the nice-to-have skills?

Cat Man or retailer experience Ref/Frozen/Fresh food experience In-store experience – shelving

Describe how this position fits in your organization.

The Senior Manager, Category and Shopper Strategy, will be responsible for the research and development of category and shopper insights that deliver a competitive advantage by a deep understanding of shoppers, categories, and retailers.

Essential Duties and Responsibilities

• Plan, lead and execute, and synthesize research for the development of Tyson's proprietary Leadership Platforms designed to provide comprehensive category and department learnings to our customers to drive mutual growth.
• Consult with cross-functional teams on the development of business-building strategies and tactics informed by shopper insights
• Develop, maintain, and apply expertise in shopper dynamics
• Prioritize shopper and category opportunities and develop deep insights based on the Path-to-Purchase
• Create linkage between shopper insights that benefit the category and shopper insights that forward the interest of Tyson’s brands
• Maximize value from existing supplier partners in order to deliver superior shopper insights
• Ensure that conclusions and recommendations for all research conducted are clearly communicated, bringing conclusions of research studies directly to bear on the Customer business issues and opportunities.
• Guide the interpretation, use, and implications of shopper, consumer, marketplace, and environmental information to improve business decisions and customer knowledge base for future strategic planning.
• Identify new supplier partners and research approaches that can help Tyson develop best practices in shopper insights
• Serve as the shopper/category expert and customer-focused representative at internal team meetings

Qualifications (education and experiences)

• Bachelor’s Degree in Marketing, Marketing Research, or related field strongly preferred, or equivalent combination of education and experience; Master’s Degree preferred
• 6+ years of relevant experience, preferably with a consumer-packaged-goods company, retailer, or combination of research supplier and client-side experience with demonstrated success. Field experience and food industry experience a plus.
• Strong knowledge and proven experience in leading primary research projects with a focus on delivering actionable insights. Solid practical knowledge in synthesizing syndicated sources (Nielsen/IRI, NPD, Hartman, etc.) Understanding of Nielsen/IRI syndicated data and panel usage
• Excellent understanding of retailer relationships and category management principles
• Experience with retailer specific data/ shopper card data, a plus
• A highly motivated leader with the ability to devise an effective solution in unstructured situations
• Must be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiences
• Excellent planning and project management skills
• Excellent written and verbal communication skills
• Strong ability to leverage creative thinking and storytelling skills

Thank You
Prashant

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Job Type: Full-time

Pay: $120,000.00 - $199,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person

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