Job description

Power Marketing is a Spokane based advertising agency that specializes in developing digital and traditional media strategies for a variety of brands and industries across the U.S. We are a passionate team of marketers who relentlessly focus on the working relationships we have with our clients and developing paid advertising campaigns that earn results. Our team is caring, smart, and inclusive. And we value collaboration, authenticity, and producing quality work as a collective.

We are currently seeking a Programmatic Media Manager to join our team, with a focus on programmatic and data driven campaigns. The position requires 2+ years of experience with developing, managing, and analyzing programmatic campaigns. This role also supports and oversees the digital media buying team by providing training, guidance, and often acting as a liaison between the digital department and account management team.

The ideal candidate will feel comfortable interfacing with clients and presenting new findings to the internal team, requiring strong communication skills both verbally and in writing. They will also be able to work on several projects simultaneously, be self-motivated, know how to manage time well, and exude a positive attitude.

Responsibilities

• Manages programmatic campaigns including strategy and reporting.
• Develops and executes holistic campaign proposals including social, display, streaming, pre-roll, and other digital channels.
• Creates and refines internal and client-facing performance reports and dashboards.
• Actively manages and makes recommendations for optimizations to ensure campaign success.
• Assists in the management of tagging and tracking URLs.
• Assists with onboarding tasks including pixel placement, research, etc.
• Manages budget tracking and billing for campaigns.
• Executes media plans within DSP.
• Contributes to business development, RFPs, and other new opportunities as needed.
• Assists with identifying solutions for internal operational challenges and/or needs.
• Presents ongoing recommendations to internal team.
• Stays updated on current digital marketing trends and implements changes to reflect current and cutting-edge industry standards and opportunities.
• Provides training for current and new team members, as needed.
• Provides general support and oversight for the internal digital media buying team.

Qualifications & Experience

• 3+ years in a programmatic role; digital media agency experience preferred.
• Strong understanding of the programmatic landscape with experience in DV360, TheTradeDesk, and other leading DSP’s.
• Experience working in META and other social platforms.
• Possesses Google Ads, Magnite, LinkedIn or other certifications.
• Understanding of traditional banners, mobile, video, social and cross device media tactics
• Quantitative analytical skills and aptitude.
• Familiarity with conversion tracking.
• Experience with evaluating, uploading and troubleshooting creative assets.
• Excellent interpersonal skills including strong written and verbal communication abilities.
• Ability to handle multiple assignments and prioritize effectively.
• Ability to think creatively or out-of-the-box in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment.
• Ability to lead and work well with the internal team.
• Must be able to use Google, Office and or/other communication tools.
• Bachelor's degree or equivalent experience preferred.

BONUS:

• Experience with SQL, and Google Big Query.
• Experience with Looker (Google Data Studio) or a similar dashboard builder.
• Successful experience with pixel placement and trouble shooting in a variety of web environments.

Job Type: Full-time

Pay: $68,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Digital Marketing: 3 years (Required)

Work Location: Hybrid remote in Spokane, WA 99201

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