Job description
Blue Yonder Title:
Product Marketing Director
Other Comparable Titles:
Logistics Product Marketing Director
Warehouse Management Product Marketing Manager
Product Marketing Manager
Product Marketing Manager
Location:
Dallas, TX or Remote
Overview:
- Blue Yonder is seeking a Director, Product Marketing to lead and develop product positioning and go-to-market plans for our warehouse management and logistics software portfolio
- Blue Yonder is a Leading AI-driven Global Supply Chain SaaS Software Company and one of Glassdoor’s “Best Places to Work”
Scope:
- The Product Marketing Director will be a warehouse management and logistics product evangelist and own the go-to-market (GTM) plan for product launches and market communications throughout product and sales lifecycles.
- They will have the ability to grasp and translate technical capabilities into business benefits and develop product positioning, messaging and content that resonates with customers along each stage of the buying process.
- In addition to building strong relationships with product management, engineering, delivery, and sales, they will bring an outside-in perspective to understand customer needs.
What you’ll do:
- Lead and develop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.
- Create, manage, and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.
- Lead creation of thought-leading product marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.
- Develop competitive intelligence frameworks and research, manage, and provide key insights that will guide product requirements/positioning and strategic marketing initiatives.
- Create effective materials and collaborate closely with cross-functional stakeholders like product management, sales, partner marketing and customer success to achieve goals.
- Partner with the demand generation team to execute winning marketing initiatives.
- Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.
- Monitor market and competitive trends, feed insights back into Blue Yonder teams and adjust strategies and execution as needed.
What we are looking for:
- 5+ years of marketing experience preferably in supply chain, logistics or 3PL.
- Bachelor's degree, or equivalent relevant marketing experience required. MBA is a plus.
- 2+ years of product marketing experience is required in software or SaaS
- Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
- Experience in these additional marketing areas is a plus: demand generation, communications, branding, and product management.
- Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.
- Available to work in a distributed, global time zone environment.
- Ability to prioritize and meet aggressive deadlines.
#LI-Remote
- LI-EW1
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The salary range for this position is: $115,600 - $167,650.
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
-
Comprehensive Medical, Dental and Vision
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401K with Matching
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Flexible Time Off
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Corporate Fitness Program
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Wellbeing Days
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A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here:
Core Values
Diversity, Inclusion, Value & Equality (DIVE)
is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural
Diversity Report
which outlines our commitment to change, and our
video
celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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