Essential Duties and Responsibilities:

• Responsible for selling and cross-selling Credit Union services to current and potential members. Credit Union services are to be promoted using the "member benefit-based approach".
• Fully complies with the requirements of all Credit Union policies, including but not limited to the Bank Secrecy Act, the Patriot Act and OFAC Policies.
• Keep informed of current trends in marketing and brand awareness. Update job knowledge through educational opportunities.
• Assists in the development, execution and proper use of SRP’s brand identity, ensuring a positive and consistent image that represents the credit union’s values.
• Assists in the development and execution of all advertising campaigns for the credit union, ensuring deliverables to appropriate media channels.
• Develops the copy, content and design for internal, external and member communications for any promotions, advertising campaigns, credit union services, products any type of event or information relevant to marketing the credit union or its products and services.
• Creates and facilitates the production of print/collateral marketing materials to include:

• writing, design, editing, and printing within budgetary and compliance guidelines.

• work in conjunction with printing/graphics representatives and marketing agency.

• reviews mock-ups, revises, and obtains final product.

• works with Project Management Office and Employee Learning & Development Department to provide materials to be used as training tools for staff prior to the kick-off of new products and services.

• Composes copy for specific advertising mediums to include but not limited to emails, website, digital marketing, radio, television, brochures, and direct mail.
• Develops the content and copy for messaging boards for internal and external
• Assists in the coordination and execution of the Annual Membership Meeting, to include the creative design, layout, composition and printing of the Annual Report and all other collateral meeting materials; selects and purchases door gifts, location selection, arranges photography, and all other arrangements for the meeting and/or the facility.
• Develop and maintain a successful digital marketing strategy, utilizing all digital channels to drive brand awareness. Includes planning and designing campaigns, analyzing metrics and identifying trends. Prepare and deliver ROI reports for marketing campaigns.
• Assists with the design, content development and execution of SRP’s website, intranet, social media sites and online presence, ensuring these channels are used effectively and that all content is accurate and functional.
• Assists with the coordination and execution of public/community relations efforts to include events with SRP Park, local chambers of commerce, fundraisers, festivals and trade shows within the community. Participate in such events to promote SRP brand and community awareness.
• Assists with various research projects.

• Assists Community Development with support of the credit union’s effort to promote financial literacy among members and non-members.
• Assists with various aspects of developing and maintaining a sales and service culture.

• Work schedule flexibility. Requires some early mornings, late evenings and/or weekends. Requires local and out-of-town travel for meetings/programs/education. Reliable transportation is required.
• May be assigned other tasks by appropriate line supervision.

Supervisory Responsibilities:

Works under general supervision; typically reports to the Marketing Manager. Cross-trains in other Marketing roles to serve as a backup when needed.

Qualifications

Education and/or Experience:

Bachelor’s Degree in Marketing, Communication or Finance; 6 or more years related experience marketing and/or communications experience; and/or equivalent combination of education and experience.

Other Skills:

• Strong organizational skills and the ability to build/set schedules and adhere to project deadlines.
• Excellent interpersonal skills. Excellent listening skills and customer service attributes.
• Excellent verbal and written communication skills
• Proficient in computer applications, graphic standards, and video merchandising.
• Work cohesively and successfully in a team environment.
• Able to initiate and lead work, establish relationships, and negotiate with vendors for work or projects to be completed.
• Effectively communicate ideas and information, verbally and in writing.
• Work schedule flexibility. Requires some early mornings, late evenings and/or weekends. Requires local and out-of-town travel for meetings/programs/education. Reliable transportation is required.
• Search Engine Optimization (SEO) experience
• Digital Marketing
• Photography

Computer Skills:

To perform this job successfully, an individual should have knowledge of Microsoft Office software including Windows, Word, Excel, Outlook Email, Calendar, Teams and Internet Explorer software. Experience with Adobe Creative Cloud Suite, Graphic Design, Daktronics, Google Analytics, Canva, photography/videography and associated editing systems preferred.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Regularly required to stand; use hands to finger, touch or feel and reach with hands and arms. Frequently required to walk, stand, stoop, kneel, crouch or crawl. Occasionally required to sit, climb and balance. Frequently required to lift and/or move up to ten pounds and occasionally lift/or move up to fifty pounds. Regularly required to listen and interpret information received through spoken words and sentences in person and by the phone and accessed via the computer. Regularly required to communicate information and ideas so others will understand in- person, on the phone and/or in writing. Vision requirements include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Experience

• Bachelor’s Degree in Marketing, Communication or Finance
• 6 or more years related experience marketing and/or communications experience; and/or equivalent combination of education and experience.

Education

• Bachelors or better in Finance
• Bachelors or better in Communication
• Bachelors or better in Marketing or related field

Skills

• Community Outreach
• Customer Service - Assisting Others
• Marketing

Behaviors

• Thought Provoking: Capable of making others think deeply on a subject
• Team Player: Works well as a member of a group
• Loyal: Shows firm and constant support to a cause
• Leader: Inspires teammates to follow them
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Functional Expert: Considered a thought leader on a subject
• Enthusiastic: Shows intense and eager enjoyment and interest
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
• Dedicated: Devoted to a task or purpose with loyalty or integrity

Motivations

• Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work
• Self-Starter: Inspired to perform without outside help
• Peer Recognition: Inspired to perform well by the praise of coworkers
• Job Security: Inspired to perform well by the knowledge that your job is safe
• Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
• Goal Completion: Inspired to perform well by the completion of tasks
• Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
• Financial: Inspired to perform well by monetary reimbursement
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization