Job description
Los Angeles, California
Consumer Products
It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is one of the world's leading entertainment services with 231 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Merchandise Strategy & Development team provides the overall vision and strategy for how consumers will experience and engage with our titles via merchandise. The LA-based Merchandise Strategy & Development Manager will focus on consumer products title-level development in support of IP originating in the US and Canada from all content verticals inclusive of multiple genres across series and features, both live action and animated.
Specific responsibilities include, but are not limited to:
- Work with Creative, Licensing, Retail, Product Development, Operations and Experiences to bring IP to life off the platform
- Develop strategic global business plans for priority titles and guide regional and cross functional implementation to increase commercial opportunities and drive revenue
- Collaborate with internal Content and Marcomms teams to align consumer products specific strategies with broader title level strategies and to unlock potential synergies
- Proactively manage and build trust across key external stakeholder relationships with creators and required partners via regular communications around plans, designs, and campaigns
- Lead ideation of bridge plans with main internal stakeholders to sustain the lifecycle of our key titles, via content or promotional tactics
- Evaluate upcoming titles to determine the viability of potential merchandisable programs and/or buzzworthy activations via any consumer touch point (e.g. merchandise, interactive, retail, experiences, publishing)
- Strengthen IPs through content and marketing alignment and white space business opportunities
- Develop and update resource materials for the Consumer Products team, including strategy docs, title pitch decks and business plans
Qualifications & Desired Skills
- 10+ years of experience in brand management, brand/marketing strategy and/or franchise development (global preferred)
- Experience in consumer products (incl. licensing and retail) and/or brand building (ie. consulting, brand marketing)
- Strong passion for entertainment properties, with knowledge of the competitive landscape
- Has a track record of building brands, marketing campaigns and/or franchises that connect consumers to brands and create a passionate following
- Ability to analyze multiple data inputs and formulate strategies and recommendations
- A cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals
- Is an effective collaborator in a fast paced, multifaceted environment
- Experience and appropriate discretion working with Content teams and high profile Talent
At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. The overall market range for roles in this area of Netflix is typically $175,000 - $445,000.
This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.
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