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• JOB TYPE: Direct Hire Position (no agencies/C2C - see notes below)
• LOCATION: Remote - United States only
• SALARY: $130,000 – $140,000/yr
• ESTIMATED DURATION: 40hr/week - Long term

ABOUT THE HIRING PROCESS:

When you join Braintrust, you will be invited to a screening process for Braintrust to learn more about your previous work experiences. Once completed, you will have access to the employer for this role and other top companies that seek high-quality talent. Apply to this job to kick off the process.

THE OPPORTUNITY

Requirements

• Knowledge of marketing strategies and product design.
• Excellent interpersonal, communication, and collaboration skills.
• Great negotiation, persuasion, and problem-solving skills.
• Exceptional organizational and time management skills.
• PC excellence in Office (Word, PowerPoint, Excel).
• Must work independently and as part of a team, handling high pressure deadlines.
• Must interact effectively and comfortably with both senior management and staff.
• Willing and able to travel.
• Experience in technical writing.
• Bachelor's degree in computer science, information technology, marketing, business, or related
• At least 2-5 years experience as a technical marketing or product management within Industrial or Medical organizations
• Familiar with high-tech environment, electronics industries, and/or B2B marketing preferred
• Familiar with embedded computing platforms, with knowledge of SOMs / SBC being preferred
• Familiar with wireless communications with a technical understanding of 802.11 and Bluetooth

Job Details

The Segment Marketing Manager is responsible to manage and coordinate a wide range of activities in Laird Connectivity’s key target vertical market segments of Industrial and Medical.The role is the guiding force in driving forward Laird Connectivity's market growth in these two key segments. The Segment Marketing Manager is responsible for developing and executing marketing strategies for the target segments, in support of all major product lines focus on System on Modules (SOM) and Wi-Fi connectivity, at a product level.

RESPONSIBILITIES

• Develops the position and message strategies for each segment.
• Conducts research on market trends, customer needs, and competitor activities to inform product development and marketing strategies.
• Participate in market focused exhibitions and events with a particular focus on market / industry associations that drive implementation of embedded computing and wireless connectivity into the target market.
• Creates sales tools and training materials to help sales teams effectively position and sell to the target markets.
• Delivers training for sales teams on product and market specifications and functionalities for key vertical segments
• Engages with key customers in the target markets to understand their needs and gather feedback to inform product development and marketing decisions.
• Generates and writes technical marketing collateral such as white papers, information graphics and more.
• Works alongside Product Management team to develop and deliver informative webinars and blogs with a focus on the key verticals.
• Enagages with equivalent market and segment leads from our key silicon partners to develop joint market development plans and align with their activities in the key markets.
• Monitors performance of marketing activity in key vertical in conjunction with digital marketing activity in the company and lead follow up processes with sales team.
• Knowledge of sales/marketing/brand strategies and link all activities to the department strategic plans.

Apply Now!

Braintrust Job ID: 6320

C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.

Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.