Job description

ABOUT US

Farmacy Beauty is a rapidly growing clean skincare brand headquartered in NYC and Mahwah, NJ. Our mission is to cultivate conscious beauty. We focus on farm-sourced, quality ingredients powered by potent actives to create thoughtful, effective formulas. #rootedinthefarm #backedbyscience #clinicalresults

farmacybeauty.com| @farmacybeauty| sephora.com/farmacy

ABOUT THE ROLE

We are looking for an Influencer Manager (or Senior Manager,* hereby referred to as Influencer Manager in this Job Description) to help elevate the brand and drive sales by owning and executing a best-in-class influencer strategy. In this role, you will collaborate closely with internal teams like Brand Marketing, PR, Creative, Operations, and Ecommerce, as well as a wide range of external influencers and agencies. You will report to the Director of Global Media + Consumer Engagement.

KEY RESPONSIBILITIES

• Strategy. In partnership with Global Media + Consumer Engagement Director, define and deliver an industry-leading influencer program targeted at customers and prospects. Own the day-to-day Influencer function execution and optimization.
• Campaigns. Concept, coordinate and execute all in-house and external influencer campaigns through influencer marketing platform(s), external agencies, retailers, and direct relationships with influencers/content creators.
• List curation & contract management. Identify, cultivate, and maintain meaningful relationships with a broad spectrum of influencers, creators, managers, and agents. Act as the main point of contact for all influencer correspondence with the brand.
• Budget. Manage financial responsibilities for all influencer campaigns, including bottoms-up budget development and negotiation of competitive rates. Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend for maximum ROI.
• Mailers. In collaboration with Creative and Marketing teams, concept, plan, and execute mailers for all new launches, initiatives and evergreen campaigns. Develop creative assets + VIP packaging, manage vendor relationships, execute purchase orders, and coordinate with Ops & Warehouse teams for fulfillment.
• Events. Partner with PR Team in planning thoughtful, engaging, and valuable influencer events, ranging from intimate gatherings to full-scale events.
• Paid media. Work in close partnership with Social Media, Ecommerce, and Brand Marketing teams to define how influencer content is incorporated into the paid and organic digital marketing strategy.
• Reporting & data analysis. Analyze performance of influencer campaigns using native and third-party tools to create and present reports to leadership.
• Competitive research. Monitor and report on competitor influencer activations, implementing best practices into our own influencer strategy.
• Leadership. Coach junior team members on Influencer, PR and Marketing teams; build capability and invest in their career development.

REQUIREMENTS

• 3-7+ years of professional experience; 3+ year of professional Influencer Marketing experience, including working on both paid and organic influencer activity
• Experience in + passion for the Beauty industry
• Excellent communication and interpersonal skills
• Familiarity with Influencer reporting and campaign tools (i.e. Tribe Dynamics, Skeepers, GRIN, TikTok Creator Marketplace) is a plus
• Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
• Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
• Thrive in a start-up environment with an all-hands-on-deck attitude
• A natural relationship builder with the ability to work well with a network of peers, partners, and industry contacts
• Able to reliably commute to the NYC office minimum 2 days per week + ad hoc as needed for influencer events and other office activities
• Authorized to work in the United States without the need for current or future sponsorship from employer. Immigration sponsorship is not available for this role.

*Exact title/level and compensation will be determined based on candidate skills and experience.

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• New York, NY 10018: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have experience working with GRIN, Skeepers, Tribe Dynamics, or TikTok Creator Marketplace?

Experience:

• professional working (post-grad): 3 years (Required)
• Influencer marketing: 3 years (Required)

License/Certification:

• US work authorization, without need for employer sponsorship (Required)

Work Location: Hybrid remote in New York, NY 10018

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