About the Role

The marketing team at MoEngage is globally spread across the US, Brazil, the UK, UAE, India & Indonesia. We have a Regional + Central team matrix structure. Each region has a marketing head, which is supported by a team of local marketers and centralized marketers in India.

The North American region is currently supported by a team of 6 marketers who are based in the US. These are field/event marketers, demand gen managers, and product marketers. The region is also supported by dedicated content marketers and digital marketers based in India.

In addition, shared central marketing services are available such as marketing operations, website operations, central product marketers, and creative design.

The Head of Marketing for North America is expected to lead the local marketing team and collaborate effectively with the central marketing functions to build a brand, generate demand, and capture demand.

This is a high-visibility leadership role within the North American region but also globally and will work closely with the global C-suite.

You would be expected to participate in the overall business planning for North America and create marketing plans that align with the business. You would be responsible for the people and budget resources required to execute your marketing plan.

You would own the marketing calendar for North America, cutting across events, SEO/SEM, paid social/ABM, content marketing, product marketing, analyst relations, and PR. You are also expected to collaborate closely with the US-based SDRs, partnership, sales, and customer success teams to drive initiatives that can help move the needle regarding brand and demand.

Your success would be measured by your ability to create a predictable demand-generation engine. And your ability to do so with the right level of marketing spend. You would also be measured on your ability to manage stakeholders, provide visibility of marketing impact, and uncover insights about what’s working/what’s not working and what we should change.

What are we looking for?

Must Have

• 8+ years of marketing experience in B2B SaaS. Someone with enterprise business experience. Ideally, in a marketing leadership role for at least 3-4 years.
• Demonstrated history of career progression and/or learning.
• Demonstrated business maturity and skills to participate in strategic business planning and the ability to execute fast.
• Deep background in brand building, demand creation, and demand capture.
• Should be comfortable working with a matrix and global team.
• Someone who aligns with our cultural values of customer first, transparency, humility, and ownership.

Good to have

• Someone who has been part of high growth companies [For ex: 50% YoY revenue growth last few years].
• Someone who has built marketing functions for the North America Market

About MoEngage

MoEngage empowers marketers and product owners to be more customer-centric. We do this through an insights-led, multi-channel customer engagement platform.

Our product allows marketers to uncover deep insights about their customers and engage them with contextual and personalized communications across the website, SMS, mobile app, email, WhatsApp, and social channels.

About the business

• Currently used by 1200+ brands across the globe. Including the likes of Nestle, Ally Financial, McAfee, Domino’s, Unilever, and Deutsche Telekom

• Founded in 2014. Our annual recurring revenue has grown 7x between 2018 and 2022

• Well-capitalized business. With $180m in funding from marquee investors such as Goldman Sachs, Eight Roads/F-Prime, Matrix Partners, and B-Capital.

• 700+ employees across five continents. Including local sales and support in the US for customers in North America.

• Fundamentally strong business with healthy metrics. We are selling mission-critical software, not a “good-to-have” tool.

• Featured in the 2022 Gartner Magic Quadrant for Multi-Channel Marketing Hubs. Recognized as a Strong Performer in the 2023 Forrester Wave for Cross-Channel Campaign Management Platforms. With a 4.8 out of 5, we are the highest-rated vendor in Gartner Peer Insights for Multi-Channel Marketing Platforms.

About the Product

• 1200+ brands use our product to engage 1.2B+ end-consumers in a personalized and contextual manner - every month. That’s 1/7th of the world’s population engaged every month.

• Our platform analyzes 1 trillion data points and sends 3.2B daily messages across multiple channels.

• The product complies with major regulations such as GDPR, CCPA, ISO 27001, AICPA SOC, and Security Trust Assurance and Risk [STAR] Level 2.

• A growing network of technology integrations and partners within the broader marketing technology ecosystem.

About the Culture

• Our culture has five pillars (a) Customer first, (b) Ownership, (c) Transparency, (d) Humility (e) Innovation.
• A diverse, flexible workplace that provides opportunities for learning and growth
• We were rated as one of the top 25 private cloud companies to work for in 2020 by Battery Ventures. We are also a Great Place to Work Certified organization in the US.
• Recognized by the DivHERsity Awards, we are one of the top 20 diversity companies globally, while the Economics Times names us as one of the Top Organizations for Women.