Job description

ABOUT UT SOUTHWESTERN MEDICAL CENTER

The University of Texas Southwestern Medical Center ranks among the top academic medical centers in the world. Its faculty members – who are responsible for a broad array of groundbreaking biomedical research advances – are respected for their dedication to teaching and patient care. The medical center has four degree-granting institutions: UT Southwestern Medical School, UT Southwestern Graduate School of Biomedical Sciences, UT Southwestern School of Health Professions and the UT Southwestern School of Public Health. The schools train about 3,700 medical, graduate, and allied health students, residents, and postdoctoral fellows each year.

UT Southwestern was named one of the Top 5 Best Organizations for Leadership Development (BOLD) Award winners by the National Center for Healthcare Leadership (NCHL) in 2022. The NCHL conducts a survey of health care organizations across the U.S. every other year to assess all components of organizations’ efforts to prepare and develop leaders.

A great medical center offers outstanding patient care in addition to fine teaching and innovative research. We emphasize compassionate medical treatment. UT Southwestern’s physicians are equipped to bring the latest laboratory findings to each patient. We provide inpatient care to nearly 117,000 people and oversee approximately 3 million outpatient visits annually. UT Southwestern has approximately 21,000 employees and an operating budget of approximately $4.1 billion.

POSITION SUMMARY

The Director of Content Marketing for Communications, Marketing, and Public Affairs (CMPA) reports to the Sr. Director, Marketing and Brand Strategy. This role oversees, directs, and manages all aspects of written marketing content to key external audiences. This position is responsible to ensure all content is on-brand, consistent in terms of style and quality, and optimized for the user experience. Person works closely with the Creative Director and Marketing Directors to deliver brand and marketing initiatives.

EXPERIENCE AND EDUCATION

REQUIRED

Bachelor’s degree in related field
10-15 years’ experience in a senior content management or editorial role.

JOB DUTIES

Oversees all aspects of clinical, patient-targeted content marketing to key external audiences. Ensures that content is on-brand, consistent in terms of style and quality, and optimized for search and user experience. Works closely with the marketing management team to integrate key institutional messages across all media and channels, both on and offline.
Works with owners of particular clinical content to refine and measure content goals such as customer engagement metrics, web and social media traffic growth, and conversion metrics.
Maps out and refines an annual content strategy and editorial calendar that supports and extends marketing initiatives, both short and long-term.
Manages a broad range of writing projects including definition and implementation of content management processes for both print and web materials.
Directs, supervises, and educates both internal and freelance writers and videographers to ensure that patient care content meets the needs of customers and delivers it in a way that they want to consume it.
Conducts user testing on content; gathers data and oversees the handling of analytics, making recommendations for content reconfiguration based on the results.
Provides strategic counsel on positioning and development/delivery of key brand messages.
Positions clinical faculty and senior leadership in credible ways to the external constituencies.
Proactively maintains knowledge of the information needs of key market segments, leveraging medical center research, news and magazine articles on health topics, medical staff profiles, and other existing sources of information to create new and distinctive web, video, social, and print content.
Works closely with other members of the editorial teams to ensure content marketing goals are met.
Performs other duties as assigned.
**Other Duties: Performs other duties as assigned.

To learn more about the benefits UT Southwestern offers, visit https://www.utsouthwestern.edu/employees/hr-resources/

This position is security-sensitive and subject to Texas Education Code §51.215, which authorizes UT Southwestern to obtain criminal history record information. UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status. To learn more, please visit: why-work-here/diversity-inclusion

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