We’re Arc—lead shopper and retail agency within Publicis Groupe. Let’s face it, with more distractions out there than a TikTok FYP, shoppers are actively resisting brands like never before. That’s why we do everything in our power to make our clients totally irresistible. Like, fresh out the oil, French fry-level irresistible. And because we’re great at what we do, we made it our whole Thing. We call it Irresistible Commerce. We start by figuring out what’s standing in the way of growth and provide compelling creative solutions that are personal, valuable, and a whole lot of fun. And not to brag, but it’s the reason we’re recognized by Adweek, ANA’s Reggie Awards, and the Effies… and why Ad Age has named us a Best Place to Work.

Okay, well, maybe that was a little brag.

For every role, we ask three things—work hard, have fun, be kind. We’re an ego-free, human-first company and we’d love to stay that way. Let’s get started.

You will be a part of a “best in breed” commerce experience practice pulling from the leading minds within Publicis Groupe’s media agencies (Publicis Media, Spark, Starcom, and Performics). This role will be critical in building out a distinct and industry defining commerce media team at Arc while leveraging the tools and knowledge within Publicis. You will work cross functionally with Arc’s business leadership, strategy, creative/content, data/tech and analytics teams to create commerce media solutions. This role is designed to be a bridge between the shopper (Arc) and media agency (Starcom) to ensure best in class, fully integrated omni-commerce plans that span in store and digital media channels.

The ideal candidate understands how to navigate the dynamic, fast changing retail media landscape (WMC, Roundel, KPM, etc), third party and in store opportunities. You are a versatile media expert who specializes in building and advising on media strategies and plans for CPG categories and brands at key retailers, utilizing your deep knowledge and experience of those retailers’ omnichannel ecosystems.

Core responsibilities include, but are not limited to

• Strategy & Planning
  • Lead insights-based media strategy & planning across scale and brand-specific commerce campaigns
  • Work with creative and strategy departments to take a creative idea and help to map it to the appropriate media vehicles / retailer touch points along the shoppers’ path to purchase to bring the idea to life
  • Develop commerce experience maps that detail how all campaign elements work in concert
  • Collaborate and work in partnership with sister agencies to produce fully integrated omni-commerce plans
  • Develop audience strategy that translates shopper segmentations and growth assumptions to available DSP(s) segments and other digital targeting signals
  • Help to establish specific media channel roles and set KPIs accordingly
  • Lead compelling client presentations that showcases strategic thinking into campaign activations
• Media Activation
  • Ensure media tactics connect to brief and shopper behaviors
  • Oversee channel budgets to ensure actuals match all approved media plans for each retailer and scale program, reconcile as needed
  • Review and provide feedback on creative to ensure assets follow best practices for each media placement
• Reporting & Analysis
  • Lead campaign wrap ups on Big Bet and high importance campaigns
• Marketplace & Industry Knowledge
  • Demonstrate deep knowledge of omni-commerce media landscape and help educate internal and client stakeholders on the rapidly evolving opportunities
  • Understand retailer shopper segmentation and its connection to client’s consumer segmentation
• Operations
  • Help establish and evangelize best in class processes across departments and sister agencies

You’re both a builder and connector by nature who thrives in a collaborative environment with an eye to problem solving. You have an inviting personality that can effectively engage and influence a variety of audiences. You are passionate about the business and constantly looking for ways to innovate to improve and drive growth. A confident communicator who can break down complex data, details, and activation nuances for the internal teams and our clients. You have a proven track record of developing commerce media strategies and plans which equated to incremental growth for your clients.

• Experience & expertise doing media strategy, tactical planning and vendor management in the discipline of retail/shopper marketing, within an agency, retailer’s media organization or CPG’s trade or customer marketing department; 7+ years preferred, but not required
• Current knowledge of Shopper Marketing (digital & traditional) at Walmart/WMC, Target/Roundel, Kroger, Albertsons-Safeway, Amazon, Instacart or other key retailers
• Clear understanding of first, second, and third party data and how to apply it within the commerce media space, specifically how to integrate key insights from an audience strategy into addressable media plans within and surrounding the retail media landscape
• Bachelor’s degree in advertising, marketing, or related media field preferred
• Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision making skills based in agency, client, and industry knowledge

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents

Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.