Job description
ABOUT US
HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.
We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.
OUR CLIENT
Location: Chicago, IL HQ (remote)
Industry:Healthcare Technology (SaaS)
Company Size: 50+
What They Do: Our client is a cloud-based software platform and patient engagement technology that automates the collection of patient reported outcomes. It also offers procedure-specific education modules to help prepare patients for treatments and proactively monitors their recovery.
Contact HirexHire for more client information
THE ROLE
Our client is seeking an experienced Demand Generation Manager to lead our marketing team in developing and executing strategic campaigns that drive revenue growth. As a Demand Generation Manager, you will be responsible for all aspects of inbound and outbound demand generation, including designing strategies and tactics that drive repeatable, scalable and predictable new business pipelines. You will be responsible for developing and executing campaigns across multiple channels, including email marketing, social media, digital advertising, content marketing and event marketing, with a strong focus on leveraging tools such as HubSpot, ZoomInfo, Demandbase and Rollworks.
Role is fully remote.
WHAT YOU WILL DO
- Develop and execute short and long-term multi-channel campaigns to drive leads that contribute to sales pipeline growth.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
- Develop campaigns working with stakeholders to provide flawless prospect experiences from lead creation, nurturing, and conversion.
- Create and manage a content marketing strategy that supports ABM initiatives.
- Collaborate with cross-functional teams, including product, sales, and customer success, to develop and execute campaigns that support the buyer's journey for target accounts.
- Develop and execute integrated campaigns that align with company goals and objectives.
- Build and manage email campaigns, including segmentation, A/B testing, and automation, with a focus on delivering personalized and targeted messaging to target accounts.
- Manage paid digital advertising campaigns, including Google Ads, LinkedIn Ads, and other channels as needed, with a focus on account-level targeting.
- Develop and execute social media campaigns that support ABM and overall brand awareness for target accounts.
- Monitor campaign performance and optimize campaigns to improve conversion rates, lead quality, and overall ROI.
WHAT YOU WILL NEED
- Proficiency with Hubspot is required; experience with ABM platforms such as Demandbase, Rollworks or ZoomInfo a plus.
- At least 5 years of experience in demand generation and a proven track record of driving revenue growth; healthcare experience preferred but not required.
- Experience managing and executing integrated marketing campaigns across multiple channels, with a focus on delivering personalized and targeted messaging to target accounts.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills and the ability to use data to drive decisions.
- Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
- Experience utilizing digital advertising platforms such as Google Ads and LinkedIn Ads.
- Understanding of PPC, SEO, SEM, and content marketing best practices.
- Bachelor's degree in marketing, business administration, or related field.
WHAT OUR CLIENT OFFERS YOU
- Great Benefits - top-notch health, dental and vision insurance. Additional perks available including 401K.
- Mission Driven - our client's team is motivated to solve complex problems, drive medicine forward, and ultimately improve patient outcomes.
- True Idea Meritocracy - great ideas win out. Our client encourages all team members to challenge the status quo because their mission demands this.
- Flexible Time Off - our client trusts you to take the time you need when you feel it is appropriate, given your workload and responsibilities. No need to track it or save up.
- World-Class Team - our client is at the top of their industry because of their employees. They’re the best investment they can make, and they never forget that.
- Fast Growing - our client is building the largest platform for healthcare providers, industry partners, researchers, and others to collaborate on the mission to improve patient outcomes.
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