Job description
of people with special
nutritional needs
To develop & lead category strategy ensuring excellent relationships with all our retail partners, actionable category insights and strong marketing insights that drive growth
Category Manager
Category:
- Implements and analyzes category management projects
- Collects data on sales requirements and obstacles and develop respective solutions
- Monitors the realization of sales measures and solutions in the market
- Processes market data and disseminates throughout the company, providing monthly reporting and analysis
- Track the Gluten Free Market and adjacent categories, tracking NPD’s and monitoring trends
- Manages the data suppliers: IRI/Spins, Kantar, Spectra,etc
- Presents research data and insights to Retail Customers
- Assess the merchandising of each of our major customers
- Recommend trade marketing activities and other support programs at key customers
- Assess the suitability of the Dr Schar group products for the US market; identify white space opportunities for innovation
- Communicates any developments in the US market with Group
- Work closely with the sales team to manage the Dr Schar assortment in the US - exploiting assortment and distribution opportunities
- Work closely with the marketing team to advise on NPD and performance of key competitors
- Collaboration in planning and implementation of the team objectives
- Planning and control of defined budgets and costs
- Continuous improvement of processes and tools, as well as continuous cost optimization within team and interfaces
- Contribute consumption trends and insight to help derive sales forecasts and promotional spend
- Assures knowledge transfer and knowledge management (Information and documentation) within team and interfaces
- Assist Group in implementation of Category Strategy
- At least 3-5 years FMCG Category experience
- Undergraduate degree, ideally marketing or commercial related field
- High analytical skills
- Strong Presentation skills; ability to craft stories using data and insights
- Resiliency & tenacity
- Drives to achieve deadlines
- Influences at different levels
- Proactive & confident
- Inquisitive about the market & drivers of performance
- Commercial awareness & portfolio management
- MS Office proficient
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