Job description

About Uptown Jungle Fun Park

In 2014, Uptown Jungle Fun Park opened its first location in Santee, CA. Since then it’s been busy thrilling customers, expanding the brand, and making profits. The second location was opened in Mesa, AZ seeing over 1,000 people a day during its first spring and summer. The third location in Murrieta, CA, opened in January of 2018, and saw over 6,000 people walk through the doors during its opening weekend. Since then, it’s created another 6 new locations throughout California, Arizona, and Nevada, along with plans to open in Utah. Uptown Jungle prides itself on an ideal niche market of children ages 2 to 13 and does a large part of its business in birthday parties. Trampoline parks are fun, but we wanted to design a concept that provided enough fun for all ages that not only would a child not run out of fun but would want to continually come back. Uptown Jungle prides itself in its three quality standards: Safety, Cleanliness, and UJX (customer experience), and focuses on its key values: Culture, Employee Development, and Profitability. It looks to expand across the nation and become known as one of the best family entertainment centers in the nation. At Uptown Jungle, we aim high to be the best in the industry at entertaining kids and families through the art of mixing fun and fitness! Our fans love our indoor play parks for its cleanliness, friendly staff, and wide variety of heart pumping attractions designed to wear kids out. From climbing walls, to trampolines and interactive play structures, Uptown Jungle has it all. We add a wink of fun to whatever we do and have created a positive workplace that's committed to helping our employees find true joy and fulfillment in their jobs.

Responsibilities

The Advertising Specialist advertises in three main areas: Google, Meta (Facebook & Instagram), and third-party deal services (Groupon, Get Out Pass, Pogo Pass, Trip Advisor). This position uses the designated budgets properly for each platform. They review the results of these advertising campaigns and change, alter, and update the campaigns to constantly aim for better effectiveness. Other advertising platforms may be added to the list of responsibilities, but only once the first three are effective and have become low maintenance. This role is not responsible for creation of media. Other members of the team will create graphics or video as needed.

Google Advertising

· Know and utilize Google advertising platform. Utilize Google Analytics to best track success and discover opportunities. Work with Marketing Team when tags or tracking need to be added.

· Ensure Google directory listings are accurate with company information.

· Create and run search and display advertising on Google. Carefully select keywords, audience segmentation, and geofencing effectively.

· With the help of the Creative Director, run advertising on the YouTube platform with video ads.

· Create ads for YouTube Kids and market directly to children with appropriate ad approach and abiding to YouTube Kids policies.

· Showcase events in Google Search so park events display in Google public events calendar.

Social Media Advertising

· Manage global company accounts in Facebook and Instagram (not individual park accounts). Update account, respond to comments, and respond to direct messages.

· Create advertisements on these social media platforms through the company’s global accounts. These advertisements will be large, “evergreen”, advertisements that will apply to all geographical areas that Uptown Jungle is currently in.

· Review results of these advertisements. Update, edit, and improve as needed.

Third-Party Deal Services

· Work with third-party deal services such as Groupon, Trip Advisor, Viator, GetYourGuide, etc. to establish online deals.

· Work with these sites to connect to Google Analytics and the point-of-sale system as is feasible.

An ideal candidate will possess the following qualities:

· Data driven: constantly reviews results and data to improve advertisements and make them applicable to audiences.

· Results focused: thrives in striving for growth, pushes for results in posts and efforts.

· Problem solver: can dive into new territories of advertising and third parties and figure out how to make connections. Uses creative to find solutions.

An ideal candidate will possess the following skills and experience:

· Computer skills, proficient in Microsoft programs Excel, Word, and Outlook.

· Proficient in Google and Meta advertising platforms.

· 2+ years’ experience in online advertising with exemplified results.

· Exceptional communication skills.

· College degree preferred, but not required.

This is a full-time, salaried position. Schedule is mostly Monday through Friday but may require some weekends to ensure proper response times. This position is located at the headquarters office in Tempe, AZ and is not a work from home position.

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Tempe, AZ 85283: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: In person

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