Job description
Job Summary:
The Automotive Dealership Sales Associate helps reinforce the Hanania brand and culture, exudes a positive attitude and high energy. This role understands and demonstrates characteristics, capabilities, and features to develop and qualify buyers and close sales. It also creates results, and accomplishes goals, makes decisions, connects with new people, persuades with confidence, and handles multiple tasks and changing priorities.
The Automotive Dealership Sales Associate helps reinforce the Hanania brand and culture, exudes a positive attitude and high energy. This role understands and demonstrates characteristics, capabilities, and features to develop and qualify buyers and close sales. It also creates results, and accomplishes goals, makes decisions, connects with new people, persuades with confidence, and handles multiple tasks and changing priorities.
Supervisory Responsibilities:
None
Essential Functions:
- Forecast goals at the beginning of each month
- Understand the dealerships inventory daily
- Prospect on a day-to-day basis by phone, mail, and person to person - maintain a prospect development system
- Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction
- Responsible for meeting vehicle sales goals
- Deliver vehicles to customers
- Ensure the customer understand the vehicle's operating features, warranty, and paperwork
- Demonstrate an understanding that business is built on excellent customer satisfaction and being devoted to guaranteeing customer satisfaction
- Introduce customers to the Service Department, emphasizing the quality and efficiency of the dealership's service operations
- Understand the terminology of the automobile business and keep abreast of technological changes in the product
- Demonstrate behaviors consistent with the Company's Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers
- Study automobiles’ characteristics, capabilities, and features; compare and contrast competitive models; inspect automobiles.
- Develop buyers by maintaining rapport with previous customers; suggest trade-ins; meet prospects at community activities; greet drop-ins; respond to inquiries; recommend sales campaigns and promotions.
- Qualify buyers by understanding buyer's requirements and interests; match requirements and interests to various models; building rapport.
- Demonstrate automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.
- Close sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; collects payment; delivers automobile.
- Provide sales management information by completing reports.
- Update job knowledge by participating in educational opportunities; reading professional publications.
- Enhance dealership reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
- Perform other duties as assigned
Required Education and Experience:
- Valid Driver’s License and clean driving record
- Professional Appearance and Demeanor
- 3+ years of experience in a sales role
Physical Requirements:
- Prolonged periods of standing and walking throughout the lot.
- Must be able to lift up to 25 pounds at times.
- Must be able to bend, stretch, kneel, and squat to get in and out of vehicles during a sale.
- Ability to utilize a computer keyboard, computer monitor, and telephone for prolonged periods.
Desired Attributes
- Superior customer service
- Strong communication skills and work ethic
- Commitment to continuous improvement
- Associate or bachelor’s degree
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