Job description
The Company
DAS Labs, the owner of Bucked Up supplements, energy drinks, shots and protein bars has built the #1 performance pre-workout supplement in the Vitamins & Supplements Channel. We help millions of elite athletes, gym rats, and fitness enthusiasts get more from their workouts and improve their performance.
We recently launched a line of performance energy drinks, and shots quickly realizing national distribution, and are now one of the best-performing energy drinks in the c-store channel. Our rapidly growing team is aggressive, hungry, and driven to be the best at whatever they do. If you strive for excellence, thrive on competition, and don’t settle for #2, you could be a fit for our team.
Product Manager Job Responsibilities:
- Leads product development, strategy, and design from concept through development and manufacturing to market launch.
- Develops products by identifying potential gaps in the market, conducting market research, generating product requirements, and determining specifications, production timetables, pricing, and time-integrated plans for product introduction.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.
- Assesses market competition by comparing the company’s product to competitors’ products and determining our strengths and weaknesses
- Provides source data for product line communications by defining product marketing communication objectives.
- Brings new products to market by analyzing proposed product requirements and product development programs, preparing return-on-investment analyses, and establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product / pack / channel pricing strategy by utilizing market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders.
- Completes operational requirements and meets product development deadlines by scheduling and assigning employees, and following up on work results, including quality control and testing.
- Leads and manages cross-functional project teams including marketing, sales, supply chain, finance, legal to develop and commercialize product innovation
Product Manager Skills and Qualifications:
Required
- Attention to detail & strong organizational, planning, and documentation skills
- Excellent communication and collaboration skills
- Ability to work on multiple projects in various stages simultaneously
- Product innovation and development track record
- Project management skills, and proficient in Microsoft Word, Project, and Excel
- Budgeting and purchasing
- Technical and manufacturing know-how
- Data analytics and metrics management skills
- Critical thinking and problem-solving skills
Product Manager Education, Experience, & Licensing Requirements
- Bachelor’s degree in business, industrial engineering, or a field tied to the product’s sector (fast moving consumer goods) required,
- 2-3 years relevant work experience, including project management experience
- Certified Product Manager (CPM) or New Product Development (NPD) Professional Certification a plus. CPG experience in FDM also a plus.
- Experience using project and workflow management tools
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