Marketing Specialist, Gene Therapy (REMOTE)
Job description
For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.
Job Summary
The Marketing Specialist for the Gene Therapy CDMO business will play an integral role in the strategic development, deployment, and maintenance of impactful strategic marketing for the Charles River gene therapy portfolio. This position is responsible for developing and enhancing impactful, resonating content and collateral through commercial and marketing channels.
- Create, develop, and maintain marketing collateral and content to drive portfolio growth. Work closely and collaboratively with scientific and commercial teams to ensure strategic alignment.
- Enhance and optimize the web experience through best practices, content development, and marketing technology tools.
- Develop and launch high performing email campaigns through various internal and external marketing channels.
- Routinely collaborate and seek feedback from business development, scientific and technical stakeholders.
- Have continual awareness of the dynamic cell and gene therapy drug development market for opportunities in how and where Charles River can deliver value through its offerings.
- Conduct competitor content analysis and provide meaningful insights that can deliver new advancements in creating blogs, articles, and white papers.
- Work and maintain a cooperative relationship with the sales team to optimize the conversion to sales qualified leads when outside of scope, domain, or function.
- Develop content for high-performing web pages with conversion and SEO strategies, dedicated landing pages, and editorial content marketing.
- Collaborate and assist with event marketing and strategic marketing on virtual and in-person event logistics and management. (webinars, seminars, workshops)
- Ensure a competent and professional image to the customer and an accurate portrayal of business strategies both on the phone, email and at customer events.
- Maintain a working knowledge of all company product lines with more in-depth knowledge of business segment that is being supported.
- Work with CDMO marketing team to continually enhance specific materials with direction.
- Manage translations activities where required.
- Perform all other related duties as assigned.
Job Qualifications
- Discretion in handling confidential and sensitive matters
- Proven experience in outbound marketing or similar client-facing roles
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Strategic thinking and excellent analytical skills.
- Excellent organizational, time management, and problem-solving skills
- Ability to work well under deadlines and pressure
- Commercial awareness partnered with a creative mind
Education, Experience, and Licensure
- Bachelor’s degree (B.A. /B.S.) or higher in Life Science, Business or Marketing or a related field. Advanced degree a plus.
- Cell and gene therapy market experience desired, but not necessary.
- 1+ years related experience in marketing or life science related position.
- An equivalent combination of education and experience may be accepted as a satisfactory substitute.
Technical Skills
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.)
- Demonstrable experience in marketing data analytics and tools.
- Solid computer skills, including MS Office, marketing software (CRM)
- Ability to quickly learn new software and applications
Compensation Data
The pay range for this position is $65K - $80K USD. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location.”
About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
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