Position Description

Marketing Specialist

Company Summary

LCPtracker, Inc. is a cloud-based software (SaaS) provider specializing in labor compliance for public works construction projects. Headquartered in Orange, CA – with offices in New Braunfels, TX and Fenton, MI LCPtracker helps government agencies and prime contractors meet Davis-Bacon/prevailing wage compliance requirements on projects backed by federal, state, and/or local funding.

Thousands of clients and over 100,000 contractors use LCPtracker for their certified payroll and construction site compliance needs.

LCPtracker has been recognized year after year since 2017 as one of the “Best Places to Work” in Orange County by the Orange County Register.

Position Summary

The Marketing Specialist will report to the Marketing Director and promote the company’s products and services to existing and prospective customers through strategic use of digital channels and other promotional products/activities.

Primary Duties and Responsibilities

• Oversees email campaign execution via marketing automation platform, including maintaining lists, setting up email templates, testing landing pages, creating segmentation/automation rules, and conducting A/B tests.
• Reports on and evaluates success of campaigns when completed, and based on assessment, provides recommendations on how to improve results.
• Supports communication efforts directed towards clients and users, including feature updates, event invitations, and new product announcements.
• Develops, implements, and optimizes paid and organic social media campaigns to grow number of followers and extend reach.
• Works closely with outside agencies to manage and optimize SEO and SEM campaigns.
• Supports advertising and communication programs designed to promote products and/or generate brand awareness.
• Collaborates with sales and marketing team members to fully understand products and communication requirements in order to successfully execute campaigns.
• Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Education and Experience

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field.

Salary Range

Texas Marketing Specialist $20.00-$30.00 per hour

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Benefits

• Paid Time Off
• 9 Paid Holidays
• Phantom Stock
• 401K plan with up to 4% company match
• Medical Benefits (Health, Vision, Dental)
• Life Insurance
• LTD&STD

Work Environment

This position performs its duties from our Orange, CA. office. This position operates in a professional office environment and role routinely uses standard office equipment such as computers, phones, mobile devices, photocopiers, filing cabinets and fax machines.

Physical Requirements

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk and hear, use hands and fingers to type, scroll and use computer equipment. The employee is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection of text/data in both print and electronic forms.

Ability to lift up to 25 pounds.

Position Type and Expected Hours of Work

This is a full-time non-exempt position reporting to our New Braunfels, TX office M-F 8am – 5pm. Days/hours worked are dependent on the workload at the time. General availability and presence in the office is expected during regular business hours Monday-Friday. However, some flexibility is allowed. Occasional evening and weekend work may be required as job duties demand.

Travel

There is no major travel requirement for this position. However, infrequent travel may be necessary to visit remote office(s), attend conferences/industry events, etc. Attendance at our corporate Staff Retreat is required. This event is a 2-3-day retreat. Attendance at our annual User Conference as assigned.

LCPtracker, Inc. is an equal opportunity employer of all qualified individuals; including minorities, women, veterans, and individuals with disabilities, and regardless of sexual orientation or gender identity. LCPtracker, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances.

LCPtracker is committed to the full inclusion of all qualified individuals. In keeping with our commitment, LCPtracker will take steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact the LCPtracker Human Resources Department at HR@lcptracker.com.

LCPtracker, Inc. is a leading software service provider specializing in construction site compliance related software, headquartered in Orange, CA. Our main solution, LCPtracker Pro, is a powerful web-based SaaS solution for collecting, verifying, and managing certified payrolls and other labor compliance related documents. Over 200 government agencies and 100,000 contractors have used LCPtracker for their certified payroll reporting.

In 2023, our growth continues at a rapid pace, making LCPtracker one of the fastest growing small companies in Orange County, California, recognized by the Orange County Business Journal. In 2017, 2018, 2019, 2020, 2021 and 2022, LCPtracker was recognized as an Orange County "Best Places to Work" by the Orange County Register.

Position Summary

The Marketing Specialist will report to the Marketing Director and promote the company’s products and services to existing and prospective customers through strategic use of digital channels and other promotional products/activities.

Duties and Responsibilities

Oversees email campaign execution via marketing automation platform, including maintaining lists, setting up email templates, testing landing pages, creating segmentation/automation rules, and conducting A/B tests.

Reports on and evaluates success of campaigns when completed, and based on assessment, provides recommendations on how to improve results.

Supports communication efforts directed towards clients and users, including feature updates, event invitations, and new product announcements.

Develops, implements, and optimizes paid and organic social media campaigns to grow number of followers and extend reach.

Works closely with outside agencies to manage and optimize SEO and SEM campaigns.

Supports advertising and communication programs designed to promote products and/or generate brand awareness.

Collaborates with sales and marketing team members to fully understand products and communication requirements in order to successfully execute campaigns.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Education and Experience

Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field.

Salary Range

California Marketing Specialist 38k - 200k

Benefits

Paid Time Off

9 Paid Holidays

Phantom Stock

401k Plan with up to 4% company match

Medical Benefits (Health, Vision and Dental)

Life Insurance

LTD & STD

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift 15 pounds at times.

Work Environment

This position performs its duties from our Orange, CA office. This position operates in a professional office environment and role routinely uses standard office equipment such as computers, phones, mobile devices, photocopiers, filing cabinets and fax machines.

Physical Demands

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk and hear, use hands and fingers to type, scroll and use computer equipment. The employee is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection of text/data in both print and electronic forms.

Position Type and Expected Hours of Work

This is a full-time position reporting to our Orange, CA office. Days/hours worked are dependent on the workload at the time. General availability and presence in the office is expected during regular business hours from 8am 5pm Monday-Friday. However, some flexibility is allowed. Occasional evening and weekend work may be required as job duties demand.

Travel

There is no major travel requirement for this position. However, infrequent travel may be necessary to visit remote office(s), attend conferences/industry events, etc. Attendance at our annual corporate Staff Retreat is required, which typically takes place in December. This 2-3-day retreat takes place locally in Southern California. Attendance at our annual User Conference as assigned.

LCPtracker, Inc. is an equal opportunity employer of all qualified individuals; including minorities, women, veterans, and individuals with disabilities, and regardless of sexual orientation or gender identity. LCPtracker, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances.

LCPtracker is committed to the full inclusion of all qualified individuals. In keeping with our commitment, LCPtracker will take steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact the LCPtracker Human Resources Department at HR@lcptracker.com.