Marketing Manager - FH Verticals

Full Time
Lehi, UT 84043
Posted
Job description

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. With more than 30+ billion digitized global historical records, 125+ million family trees, and 22+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives.

We are committed to our location flexible work approach, allowing you to work from where you want — in an office or from home or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Ancestry is looking for someone with a unique combination of technical and strategic ability, with an emphasis in email marketing experience to join our Family History Verticals marketing team. You will execute daily operational tasks including segmenting customer data, working with user experience developers to produce marketing assets, QA, implement feedback and deploy tactical email campaigns and programs using an in-house proprietary system. As part of our marketing team you will collaborate with our teams across multiple offices and time zones to create the customer experience by ensuring that marketing projects are complete and effective. This position is located in our Lehi, UT office.

What you will do:

  • Work with the Director of Marketing and across the team to support the implementation, optimization, and execution of email marketing programs focused on acquiring, converting, and re-engaging customers in their lifecycle with family history products
  • Support the operations of the email channel working with team members to create email campaigns and automated programs through a proprietary email system
  • Build, test, and deploy complex email campaigns including a combination of A/B tests, audience splits, and dynamic personalization using HTML.
  • Create complex segmentations using SQL logic and queries
  • Perform QA tests to ensure links, images, subject lines, and segmentation lists function and email renders accurately across different email clients using Litmus

Who You Are:

  • Minimum 2 years of relevant marketing experience with a focus on email marketing and an understanding of other marketing channels including affiliate, paid search, and digital advertising.
  • Experience managing marketing communications and different types of customer lifecycle programs.
  • Advanced understanding and practical application of marketing tools
  • Intermediate to advanced proficiency with HTML and SQL
  • You will use written and verbal communication skills to communicate marketing messages and concepts through multiple mediums.
  • Proven record for problem resolution and successful completion of complex projects
  • Versatile/flexible, can manage competing demands
  • Project management skills
  • B.A. or B.S. preferred

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $58,000 - $120,000 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.

  • Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23)

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Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

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