Marketing Coordinator

Full Time
Greenville, NC 27858
Posted
Job description

Rising Integrative Healthcare is looking for a great candidate to join our team! We are actively looking for someone to take over our internal and external marketing campaigns. This candidate should have a sense of creativity and be very well organized.

Marketing Coordinator Job Responsibilities:

  • Markets our services by developing and implementing marketing and advertising campaigns. (Facebook, Google, etc)
  • Tracks lead data, maintains promotional materials inventory, and works closely with our CEO on marketing ideas and changes.
  • Implements marketing and advertising campaigns by assembling and analyzing production forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
  • Website management
  • Work with our call center to obtain lead generating statistics and measurables.
  • Prepares marketing reports by collecting, analyzing, and summarizing data.
  • Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
  • Plan events and book venues for our marketing events.
  • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
  • Monitors budgets by comparing and analyzing actual results with plans and forecasts.
  • Updates job knowledge by participating in educational opportunities and reading trade publications.
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
  • Explores opportunities to add value to job accomplishments.

Marketing Coordinator Qualifications / Skills:

  • Direct marketing
  • Market segmentation
  • Marketing research
  • Coordination
  • Project management
  • Reporting research results
  • Understanding the customer
  • Process improvement
  • Initiative
  • Planning
  • Financial skills

Education and Experience Requirements:

  • Bachelor’s degree in marketing (not required)
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Job Types: Full-time, Part-time

Pay: $17.00 - $19.00 per hour

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • Greenville, NC 27858: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marketing: 1 year (Preferred)

Work Location: In person

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