Marketing Coordinator
Job description
The Marketing Coordinator is responsible for developing and executing all marketing activities for Dermatology Associates of Texas and Adara Medical Spa. The ideal candidate will have work-related experience in social media marketing, brand awareness, online reputation management and implementing effective marketing strategies. You must be a self-starter with excellent organizational skills and the ability to work on multiple projects at once. We have three office locations (Houston Museum District, Clear Lake and Pearland) that you may need to visit, but your main office will be at the Houston location.
Duties are not limited to this listing only; additional tasks can be assigned to the employee at the discretion of their supervisor. This is a full-time position, Monday through Friday.
Responsibilities:
· Create innovative marketing campaigns and increase brand recognition.
· Help in outbound and inbound marketing activities such as events planning, advertising, optimization and content development.
· Conduct market research to identify customer trends, competitor offerings and demographic data.
· Discover effective marketing and promotional channels, including media platforms to be used to relay company information, event updates or product messages to customers.
· Coordinate with managers and staff to come up with branding ideas, graphic designs, and promotional materials.
· Manage current social media accounts (Facebook and Instagram) and company websites via wix.com.
· Manage online reputation; respond and/or follow-up on customer reviews and complaints with prior management review and approval.
· Create goals and objectives in order to approach potential customers through appropriate marketing channels.
· Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics.
· Prepare marketing reports to determine the best marketing strategies to reach potential customers.
· Establish and maintain relationships with new and existing clients or vendors through networking.
Skills and qualifications:
· High School diploma or GED required. Associate degree or related training highly preferred.
· 1-3 years previous experience in an office environment.
· Work-related experience with SEO/SEM, creating and executing marketing strategies, brand awareness, social media management and online reputation management.
· Proficient in Microsoft Office Suite.
· Knowledge of content management software a plus.
· Exceptional communication and interpersonal skills.
· Attention to detail and a high level of accuracy and confidentiality.
· Strong analytical skills, creativity and problem-solving skills.
· Ability to work well under pressure and meet deadlines.
· Ability to collaborate with a variety of people/teams.
· Time management and multitasking skills with the ability to prioritize tasks. Goal-driven.
· Bilingual in Spanish preferred.
Working Environment and Physical effort
· Work is normally performed in an outpatient clinic environment.
· Training and working at other locations may be required. No mileage reimbursement.
· Occasionally, employees may be required to work evenings or weekends.
Job Type: Full-time
Pay: $35,000.00 - $45,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Application Question(s):
- Have you ever created and/or managed a business website?
Education:
- High school or equivalent (Required)
Experience:
- Marketing: 1 year (Required)
Language:
- Spanish (Preferred)
Work Location: In person
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