Marketing Coordinator (1 of 2)

Full Time
Jersey City, NJ 07306
Posted
Job description
About Us:
CarePoint Health is one of New Jersey’s leading health care systems comprised of three long-standing and highly-regarded hospitals – Bayonne Medical Center, Christ Hospital, and Hoboken University Medical Center. CarePoint united these three area hospitals to provide 360 degree coordinated care by integrating the medical facilities and physician networks associated with these institutions. With over 3,500 employees, CarePoint is the largest private employer in Hudson County, New Jersey, and each year provides care to over 300,000 individuals.

CarePoint prides itself on its patient-focused approach to care delivery, with an emphasis on preventative medicine, health education, and disease management. Leveraging its vast network of physicians and healthcare experts, CarePoint is quickly becoming recognized as a leader in the broader healthcare landscape as it pioneers creative solutions to address urgent population health needs.
What You'll Be Doing:
The Marketing Coordinator will research and gather data to help CarePoint Health market its services and products. Gather data on demographics, preferences, and needs. Collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, and opinion polls.

The successful candidate will be able to:

  • Work with senior leadership on establishing and evaluating marketing strategies by analyzing and assembling sales forecasts, updating calendars, and organizing and planning promotional presentations
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts for CarePoint’s social media platforms (Facebook, Instagram, LinkedIn)
  • Coordinate the design of print and digital collateral for use in physician offices, CarePoint website, and social platforms
  • Identify relevant community events and organize CarePoint representation
  • Maintain an inventory and directory of support materials making sure all resources are accurate and current while coordinating new material creation as needed
  • Manage external marketing and advertising agencies
  • Measure and report on marketing effectiveness
  • Monitor competitor marketing activities continually seeking and researching new sources of prospective customers while providing recommendations to leadership
  • Assist with organizing promotional efforts
  • Consult with Practice Managers and doctors to understand business goals and develop communication and collateral strategies that meet business goals
  • All other duties as assigned.
What We're Looking For:
  • Bachelor’s degree in business, marketing, communications, or related field
  • Skilled with Canva, Adobe Photoshop or similar design program
  • Experience with SEO practices
  • 2+ years of marketing experience in the health care field preferred
  • Strong written and oral communication, presentation, research skills
  • Experience with digital marketing forums
  • Ability to prioritize and manage simultaneous projects with minimal supervision in a fast-paced and dynamic work setting
  • Project management experience
  • Successfully able to work independently and collaboratively
  • Knowledge of WordPress preferred
What We Offer:
  • Competitive pay
  • Medical, dental, and vision insurance
  • 401k with Company match
  • Generous paid time off
  • Paid Holidays
  • Tuition Reimbursement
  • Advancement and career development opportunities

Covid-19 and Influenza Vaccinations are a requirement for employment at CarePoint Health. If you are not currently vaccinated, you will be required to receive the vaccination prior to hire date if you are offered employment unless you request and receive an approved medical or religious exemption from CarePoint.


CarePoint Health is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status, or any other characteristic protected by law.

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