Job Description

Marketing Consultant - Social Media
Location: Cincinnati, OH - Hybrid
Department: UCH-731803-Marketing and Communications
Hours: Full-Time
Shift: Day

UC Health is hiring a full-time Social Media - Marketing Consultant for the Marketing and Communications Department.

The Social Media Consultant will work in coordination with the Director of Marketing & Brand Growth to leverage social media platforms to attract new patients, gain patient feedback, build patient loyalty and increase our market reach. The Consultant will implement UC Health's interactions with the public through brand and content strategies on all UC Health social media platforms.

About UC Health

UC Health is an integrated academic health system serving Greater Cincinnati and Northern Kentucky. In partnership with the University of Cincinnati, UC Health combines clinical expertise and compassion with research and teaching-a combination that provides patients with options for even the most complex situations. Members of UC Health include: UC Medical Center, West Chester Hospital, Daniel Drake Center for Post-Acute Care, Bridgeway Pointe Assisted Living, University of Cincinnati Physicians and UC Health Ambulatory Services (with more than 900 board-certified clinicians and surgeons), Lindner Center of HOPE and several specialized institutes including: UC Gardner Neuroscience Institute and the University of Cincinnati Cancer Center. Many UC Health locations have received national recognition for outstanding quality and patient satisfaction. Learn more at uchealth.com.

As a Social Media - Marketing Sr Consultant , you will be part of an adult academic health system that strives for innovation and provides world-class care for not only our community but patients from all over the world. You will have the opportunity to work alongside the best and brightest teams and clinicians collaborating toward our common purpose: to advance healing and reduce suffering. Our Marketing and Communications team works closely together and is driven by the passion to help tell the stories of inspiration, hope, and scientific breakthroughs happening at UC Health every day. In addition, you will be able to take advantage of our Total Rewards program which rises above other healthcare providers in our area.

Our Total Reward options include:

• Medical, Dental, and Vision Insurance
• Employee Paid Short- and Long-Term Disability
• 401K
• Generous PTO accruals
• Tuition Reimbursement Opportunities
• Community Discounts
  

Responsibilities

Responsibilities include:

• Implement organic and paid strategies to drive new patients and increase loyalty of existing patients.
• Lead the creation and curation of content on all social channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• From conceptualization to implementation, work with cross-functional teams (marketing, SEO, communications, creative services, etc.) and agency/consultant support for social content that will be optimized for specific channel performance.
• Regularly monitor branded social media accounts for mentions, comments, and reviews while responding accordingly. Regularly listen to competitors, conversations, hashtags, and keywords to best inform content planning. Report any moments of positivity or negative issues that might arise in the community or regarding UC Health employees and affiliates on all social channels.
• Collaborate with Patient Relations/Experience, Compliance, Legal, and the UC College of Medicine to ensure all content or language published to UC Health's social media accounts and platforms adheres to UC Health editorial guidelines in compliance with HIPAA privacy and security requirements.
• Measure, analyze, and report weekly and monthly metrics and identify areas of opportunity for improvement.
• Monitor the development of new social media trends in the field.
• Review and analyze advertising campaign data and provide frequently scheduled reporting.
  

Qualifications

Minimum Required:

• Bachelor's Degree in Marketing, Communications, Public Relations (PR), Business Administration/Management, or related area
• 1 - 2 years of equivalent experience.

Preferred:

• 3 - 5 years of equivalent experience.

Join our team to BE UC Health. Be Extraordinary. Be Supported. Be Hope. Apply Today!