About Baird & Warner Real Estate

Over the last decade, Baird & Warner was named a Chicago Tribune Top Workplace eight times in a row. But we didn’t get there by accident — behind every great company is a culture created by the professionals who work there. Throughout our rich history, one thing has remained true: we believe that when you give people the support they need, amazing things can happen. That’s why at Baird & Warner we empower you to be independent, to grow in your career, to do the right thing by your colleagues and your community, and to have a true work/life balance. We truly care about making our team feel part of something bigger by sharing a single purpose — making it easier for homebuyers and sellers to realize their real estate dreams.

Job Summary

The primary role of the Marketing Communications Copywriter covers copywriting and marketing communications support across the entire Baird & Warner family of services and brands within its business units in Residential Sales, Key Mortgage and Title Services, as well as at the corporate level. This role identifies, develops and delivers corporate and promotional communications across all messaging media to internal and external audiences through all media, including collateral, direct mail, digital campaigns, press releases, and Internet and intranet sites, as well as Baird & Warner’s social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. The Marketing Communications Copywriter is passionate about the power of well-crafted and impactful messaging, and works just as well individually and as part of a group within a supportive, creative environment that respects work/life balance. This person has excellent written and verbal communication skills, well-developed time and project management abilities, a contagious positive attitude, and a strong work ethic.

Essential Duties and Responsibilities

• Strong communicator and copywriter able to distill business initiatives and competitive advantages into well-articulated communications that stress benefits over features.
• Responsible for generating a continuous stream of content for internal and external communications and deploying that content across a variety of channels.
• Helps maintain content on public-facing websites, as well as various printed and electronically deployed collateral materials.
• With the senior copywriter’s assistance, translate creative direction and copy points from creative briefs into engaging and effective content.
• Proofs copy for consistency and accuracy.
• Proven ability to check and re-check to ensure all prior revisions are in place.
• Ensures compliance with Baird & Warner’s brand guidelines and voice.
• Writes and maintains content and upholds guidelines for Baird &Warner’s intranet.
• Writes and initiates copy for Baird & Warner award submissions and lists entries.
• Assists with copy for Uniquely Branded projects, a Baird & Warner program which provides agents a way to develop their personal brand.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to quickly adopt and embody Baird & Warner’s brand voice across all communications copywriting.
• Outstanding oral and written communication, and presentation skills.
• Knowledge of AP Style recommended.
• Strong business acumen with solid time and project management skills.
• Highly detail-oriented with exceptional and proactive follow-through.
• Social media experience with Facebook, Twitter, Instagram, Linkedin, and blogging.
• Proficiency in both Mac and Microsoft operating systems.
• Flexible and able to work with little direction in a fast-paced, entrepreneurial environment, managing multiple projects.
• Experience with Google Suite (Mail, Docs, Sheets, Slides) is highly desired.
• Solid advertising copywriting experience is ideal.
• Knowledge of the real estate industry is a plus.
• Experience using analytics is a plus.
• Experience working with media or journalism contacts is a plus.

Education and Experience

• Bachelor’s degree in marketing, communications, or related field is required.
• Minimum of three to five years in marketing, integrated communications or ad agency environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Access to an automobile may be necessary to support certain field office events.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.