Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

As part of the Optum Consumer Office, the mission of the Consumer and Marketing Analytics team is to provide data and insights to enable decision making so that Optum can operate as an innovative consumer centric organization. We are looking for a leader familiar with B2B and B2C campaign creation and measurement with the ability to align stakeholders to a common process and measurement framework and experience evaluating Last-Touch, Position-Based, and Data-Driven Sales Attribution Models to optimize Cost per Action and Return on Ad Spend. The Manager will help instill decision-making habits through best practices, critical thinking, and network alliances.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Lead Consumer and Marketing Analytics individual contributors, including offshore analysts
• Improve Marketing Performance through Measurement, Analysis, and Optimization
• Create and Measure Campaign KPIs, Analyze Models, and make Recommendations for Optimization
• Drive measurement framework transformation and alignment with stakeholders
• Lead the team and our partners up the data literacy curve becoming the Trusted Advisors of our business partners
• SME of B2B Sales Attribution supporting Monthly and Quarterly Business Reviews
• Assume the role of Scrum Master and Product Owner, for leading Agile ceremonies
• Partner across the organization to form & mature alliances with Marketing stakeholders
  

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 6+ years of experience in Consumer or Marketing Analytics
• 5+ years of experience with Lead and Opportunity tracking using Customer Data Platforms such as Adobe Experience Platform, Salesforce, Tealium, and Segment
• 4+ years of experience with Attribution Models such as Last-Touch, Position-Based, and Data-Driven Machine Learning
• 3+ years of experience with Marketing Automation software such as Adobe Marketo Engage and Oracle Eloqua
• 3+ years of experience with Digital Attribution tools such as Adobe Marketo Measure (Bizible), Neustar Marketshare, and Nielsen Attribution (Visual IQ)
• 2+ years of experience measuring Social Media Marketing Engagement on sites such as LinkedIn and Facebook
• 1+ years of experience as a People Manager, hiring, coaching, and retaining talent
  

Preferred Qualifications:

• Undergraduate degree or equivalent experience
• (Lean) Six Sigma Green Belt certification or higher
• Experience using Web Analytics tools such as Adobe Analytics, Google Analytics, Amplitude, and Piwik
• Experience playing Agile roles of Scrum Master and Product Owner using Product Management software such as Adobe Workfront, Atlassian Jira, and Aha!
• Experience using modern cloud technologies such as Databricks and Snowflake
• Experience writing SQL and PySpark
• Elevated level of Data Literacy, Visualization, and Storytelling
  

Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.