As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

The Director of Social Media will be responsible for creating and executing an effective organic social media strategy for the Unitek Learning brands. Seeking an energetic and self-driven thinker to build and sustain relationships between Unitek’s family of colleges and prospective/current students, alumni, campus personnel and the public with the goal of increasing our brand reputation and social media engagement.

• Work closely with each brand to define the social media strategy for Unitek College, Provo College, Eagle Gate College, Brookline College & Unitek EMT
• Grow followers on key platforms and build community through meaningful engagement
• Drive amplification strategies through innovative approaches, identifying and presenting ways to maximize value in social channels
• Focus on data driven analytics and create reporting platform
• Maintain brand voice, tone and personality in all content to create a consistent experience across all social channels
• Develop and manage social media content calendar and campaigns in collaboration with the brands to help to achieve corporate marketing goals
• Identify market trends and customer insights by utilizing social listening to inform innovation and content development
• Own social tool to keep all page content up to date, manage responses, post and schedule content and manage social media metrics
• Create strategy for reputation management and be responsible for responses to comments on social and review platforms along with escalation plan when necessary
• Analyze the long-term needs of the company’s social media strategy and offer reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Be able to work closely with internal stakeholders and manage outside agencies to ensure best practices and results are met
• Create social media best practice’s that can be shared with local campus leadership and ambassadors to help curate and share local content
• Some travel is required to attend local events and visit campuses.
• Should be able to think creatively and develop innovative social media campaigns that engage and inspire the target audience

• 5+ years of experience leading organic social media strategies focused on lead generation
• 5+ years leading a team
• Bachelor’s degree required; in a related field a plus
• Social media fluent. You know the relevant platforms and what’s happening on them; have strong relationships with social media titans and thorough knowledge of which platforms are relevant to the brand
• Strong analytical and reporting capabilities and ability to connect social media KPIs with overall marketing and business objective
• Knowledge of Microsoft Word, Excel, PowerPoint, Outlook
• Experience with social media tool Sprout Social or similar platforms
• Effective written and oral communication skills
• Must possess superb people and presentation skills
• Experience with SEO optimization plus
• Experience with Facebook, Instagram, YouTube, TikTok, Google My Business, Yelp and LinkedIn a must
• Experience w/ content creation tools: These tools help create and edit graphics, videos, and other visual content for social media posts. Examples include Canva, Adobe Creative Suite, and Lumen5
• Experience with video editing tools: These tools help create and edit videos for social media posts, including adding captions, transitions, and effects. Examples include Adobe Premiere Pro, Final Cut Pro, and iMovie

For Full Time Employees, We Offer:

• Medical, Dental and Vision starting the 1st of the month following 30 days of employment
• 2 Weeks’ starting Vacation per year. Increasing based on years of service with company
• 12 paid Holidays and 2 Floating Holiday
• 401K with a Company Match
• Company Paid Life Insurance at 1x’s your annual salary
• Leadership development and training for career advancement