Job description

Director of Marketing Technology

ASU Enterprise Partners is an efficient network of highly skilled teams; it is comprised of a full complement of professional services that work in concert with specialized business units to provide full resources and extend Arizona State University’s ability to achieve its charter.

The Director of Marketing Technology will achieve the vision of an enterprise Marketing Technology strategy and platform(s) for Enterprise Partners and the Outreach Hub, in service to the university and our alumni. The position will be responsible for the identification, planning and implementation of digital marketing technologies to complete a best-in-class environment and technology platform. The position will design and direct the program and support services, manage resources and project plans, and ensure the achievement of the program vision though rigorous adherence to design processes and methods, agile project management, and interdepartmental and cross-campus relationship building. The position is dedicated to this strategy and platform and reports directly to the Chief Technology Officer.

What you’ll do:

• Directs the implementation (planning and execution), ongoing strategic program management, and continuous innovation of current and future digital marketing technology platforms and tools
• Represent Enterprise Partners’ interests in governance and policymaking negotiations with university partners on an ongoing basis
• Collaborate with Outreach Hub, ASU Marketing Hub, EdPlus and Enterprise Technology to continuously improve the digital marketing technology ecosystem to support university-wide, marketing-related activities, roles, and systems
• Lead digital marketing technology initiatives with a focus on mobile engagement, personalization, advanced web development and seamless integration with operational systems
• Direct and lead teams to ensure alignment and integration of key systems including CRM, e-mail, SMS, content management systems, user authentication and social login, API and data feeds
• Evaluate and continuously improve key loyalty and marketing apps.
• Develop and enhance tracking mechanisms to monitor success and report outcomes to leadership and key stakeholders
• Serve as ultimate troubleshooting resource for all digital marketing technology issues from Enterprise Partners and affinity partners
• In partnership with Technology and Solutions leadership, manage the integration with Enterprise Partners systems and university partners’ Salesforce instances
• Implement training on systems and customer service methods to provide a delightful user experience
• Build relationships with university colleagues, Enterprise Partners staff, and vendors in order to foster trust and collegiality in ongoing usage of a shared, cross-unit environment
• Ensure affinity partners’ (alumni and athletics) requirements are integrated and achieved within the larger scope of the CRM deployment and management
• Research emerging technologies, deliver quarterly reports of opportunities, and implement as appropriate
• Brand the program to elicit a positive reaction from colleagues and system users
• Position Enterprise Partners as an industry leader by presenting at conferences and communicating with industry peers through blogs and social media
• Act as product manager for necessary custom-developed software including identifying user needs, creating and prioritizing user stories, and collaborating with third-party or in-house developers in agile development framework to continuously deploy needed features and systems
• Build a high-performing team including, but not limited to scheduling, personnel actions (hiring, promotions, transfers, etc.), training and development, providing regular direction and feedback on performance, and preparing and delivering annual performance and salary reviews
• Cultivate a culture of trust, innovation, and entrepreneurship

What you'll need:

• Collaborative style, combined with the ability and desire to work in a team-based environment
• Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
• Strong and collegial interpersonal skills and an ability to communicate effectively in person, in writing, and by phone
• Ability to work both independently and as part of a team
• Problem solver who can take initiative and set priorities while being flexible
• Team-oriented strategist able to effectively manage complex situations involving numerous and sometimes competing constituencies
• Ability to represent the institution well
• An advocate’s belief in the vision of ASU as the New American University
• Attention to detail and thoroughness in completing assigned duties
• Highly organized and able to handle multiple projects simultaneously
• Adept at navigating complex environments with evolving priorities and communication plans
• Possess strong technical expertise in the Microsoft computer operating system and platform
• Possess and maintain proficiency in Microsoft Office software applications to include Microsoft Word, Excel, PowerPoint, and Outlook
• Working knowledge of multiple digital marketing platforms including, but not limited to: Google, Tealium, and Salesforce
• Understanding of web applications and web services
• Knowledge of current government regulations and their impact on the privacy and security of information

Relevant qualifications:

• Bachelor’s degree in Information Technology or closely related field AND
• At least four (4) years of implementing, administering and utilizing digital marketing technologies,
• OR any equivalent combinations of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Preferred Education and Experience:

• Advanced degree in Information Technology or closely related field preferred
• Familiarity with advancement/development preferred
• Previous work experience in higher education preferred

Benefits:

• Hybrid work schedule. We work from home on Mondays and Fridays!
• Comprehensive benefits package, including medical, dental, and vision insurance
• 401(k) plan with matching employer contribution
• 22 days of vacation time
• 11 holidays, including your birthday
• Parental leave
• Significant tuition reductions
• Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest
• $30 bi-weekly cell phone reimbursement

At ASU Enterprise Partners:

We serve.

We serve the faculty and staff of ASU to bring them resources so they can do all the great things that they do.

We innovate.

We’re always looking for new ideas, new solutions, new approaches and new ways to address the challenges facing ASU.

We engage.

We engage our donors, philanthropists, investors and partners, connecting them to ASU and helping them share their time, talent and treasure.

We care.

When we serve, innovate and engage, it shows that we care — about faculty, staff, donors, fellow employees and other partners as we bring resources to ASU.

ASU Enterprise Partners and its subsidiaries is an equal opportunity employer that is firmly committed to promoting justice, equity, diversity, and inclusion within our organization and throughout our sphere of influence. Because we embrace a spirit of innovation and achievement, we will endeavor to maximize the talent and potential of all employees, directors, and volunteers through bold and strategic action aimed at building success and a sense of belonging. All employees are expected to act in good faith to support these actions and to not impede the efforts of others to build a just, equitable, diverse, and inclusive organization.

Job Type: Full-time

Pay: Up to $150,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Tempe, AZ 85281: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Work Location: Hybrid remote in Tempe, AZ 85281

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