Job Description

We’re looking for a Digital & Media Marketing Strategist to drive the development and implementation of Procore’s full-funnel digital campaigns. In this role, you’ll increase funnel conversion rates and sales cycle velocity by applying your digital marketing and demand generation expertise to reach potential prospects effectively. To be successful as a Digital & Media Marketing Strategist, you must have the capability to implement both data-driven and creative strategies, continuously test and optimize, and work in collaboration with various internal teams.

Procore’s marketing team is the driving force behind our global brand. They are responsible for creating demand, driving growth, and establishing Procore as the construction platform of choice through lasting relationships with customers, prospects, and partners. Procore marketing is the globally trusted voice to educate prospects and inspire clients, collaborators, and our ecosystem to champion meaningful change for the construction industry.

This role has the opportunity to be based out of any of our US offices or remotely within the US. We’re looking for someone to join us immediately.

What you’ll do:

• Plan and execute a global digital strategy across marketing channels to hit acquisition and revenue targets
• Manage agency resources to drive quick execution and ongoing testing
• Manage advertising budget and make regular optimizations based on ROI
• Define, measure, and optimize intended marketing campaign success and report the results within Procore business segments.
• Own strategy and execution of North American digital campaigns while aligning closely with country managers to achieve awareness, lead gen, and revenue goals
• Collaborate with North American campaign managers to launch and optimize personalized digital campaigns for strategic audiences
• Create a testing roadmap to continuously reach new audiences, grow our database, and improve conversion rates
• Develop post-campaign reporting and quarterly performance reviews

What we’re looking for:

• Bachelor’s degree in Marketing, Business, Communications, or a related field is required
• 5+ years of direct marketing experience within a B2B and SaaS segment is preferred
• 5+ years experience with Google Ads, Bing, LinkedIn, Demandbase, Facebook, Youtube, Salesforce, Tableau, Google Analytics, Adobe, Marketo, or other digital platforms/automation tools
• Experience managing multiple channel marketing activities simultaneously to help drive engagement
• Experience with offline tactics such as direct mail, print media, content syndication, webinars, etc.
• Strong attention to follow-through: the demonstrated ability to self-manage towards a set of defined goals, prioritize tasks and meet short deadlines within a fast-paced work environment
• Detail-oriented with expert analytical skills: the ability to measure, analyze, understand, and present data to measure program effectiveness and validate strategy and spend
• Growth mindset with a deep curiosity to learn and grow

Additional Information

Base Pay Range $88,000-$121,000. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

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