Demand Marketing Manager

The WHY

K-12 educators everywhere are faced with the challenge of meeting students’ individual needs while still addressing core curriculum requirements and state standards. The pandemic and 2 years of interrupted learning have widened students’ learning gaps, and a record-high number of schools and educators are turning to supplemental learning solutions to meet students where they are and accelerate their learning, especially in literacy and math. McGraw Hill's newly-formed Digital Acceleration Group (DAG) unites the marketing and sales efforts for all K-12 supplemental products (Achieve Literacy, Actively Learn, and ALEKS, among others) so we can more quickly anticipate the needs of educators and students, connect our supplemental products to those needs, and grow our revenue. We are looking for a Demand Marketing Manager to support the creation, planning, and execution of the demand generation marketing plan, and contribute to the larger strategic marketing vision.

High Level

• Build on your experience and be an ambassador of the DAG Marketing Team, while understanding the importance of working cross-functionally across the organization
• Drive key integrated marketing campaigns and have a direct impact on the businesses’ revenue goals
• Partner with our Sales team as a business strategist, serve as a marketing thought leader and be the primary liaison to our Sales Development team
• Use your communication skills and to drive repeated success to achieve your individual and team goals
• Use your organization and project management skills to work with our marketing team and other teams throughout the organization, and ensure campaigns stay on track
• Employ a data-driven mindset and curiosity to understand the meaning behind the KPIs
• Embrace a growth mindset approach that allows for creativity, flexibility and taking risks

Specific:

• Work with the Sr. Campaign Manager to create and execute an integrated demand generation plan that includes national, regional and Account Based Marketing campaigns
• Work closely with the Product Marketing Managers to understand priorities and create campaigns to launch new products, and bring awareness to our solutions related to market drivers
• Leverage your experience with a variety of marketing tactics such as email, direct mail, and digital marketing to ensure our outreach is as effective as possible
• Ensure we are capturing, engaging, and moving leads throughout the customer journey to meet our KPIs
• Work with the Sr. Campaign Manager to create annual KPI projections, continually measure marketing’s contribution toward those goals, and optimize campaigns for maximum success
• Leverage project management skills and organization to execute regional events and webinars

We’re looking for someone with:

• Bachelor’s degree (marketing, business, communication, preferred)
• 5+ years of experience in B2B marketing environment
• 2-3 years of experience in a demand marketing role
• EdTech experience preferred
• Experience with marketing campaign lifecycle preferred
• Experience using systems such as Salesforce and Marketo