Content Manager-LKSOM Institutional Development
Job description
Grade: T26
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Utilizing a deep understanding of audiences and a foundation of marketing and communication principles, the Content Manager is responsible for the discovery, planning, and development of marketing and communication content strategy in coordination with Lewis Katz School of Medicine (LKSOM) and Temple Health Institutional Advancement (THIA) marketing and communication leadership. The position serves as the primary editor, working to develop an overall publication (print and electronic) content strategy, ensuring messaging alignment, and managing the production of stories, news, marketing copy, and information. Additionally, as the lead writer and editor for LKSOM and THIA the incumbent will be responsible for producing executive communication materials for the Dean and other members of the Dean’s leadership team. This position requires a high level of creativity, analytical skills, and an in-depth understanding of LKSOM’s and THIA’s target audiences and what is compelling to them.
Founded in 1901 as Pennsylvania’s first co-educational medical school, the School has earned a national reputation for training outstanding clinicians and biomedical scientists, attracting students, faculty, and staff committed to improving lives. The School and Temple University Hospital (TUH), its chief clinical training site, provide care for patients from the region and beyond seeking advanced tertiary- and quaternary-level care. TUH also serves the local community, one of the most vulnerable populations in the nation, providing more free and under-reimbursed care than any other hospital in the state.
Benefits of working at Temple University include:
Hybrid work arrangement
Great Benefit package
Generous time off
Parental Leave
Tuition Remission
Dynamic Workforce
- Oversees content strategy, developed in collaboration with colleagues, designed to distinguish Temple and compel action leading to enrollment and retention.
- Translates content strategy into compelling brand experiences for audiences across channels. Socializes content strategy and messaging among colleagues and partners.
- Manages end-to-end content production for specific channels or publications, including strategy, messaging, coordination w. design and multimedia, planning, assigning, editing, and writing.
- Ensures the end content experience illustrates and promotes LKSOM’s brand and strategic priorities and carries out the division’s campaign and audience engagement goals.
- Works closely with the marketing and communication team to understand audiences, segment outreach, identify opportunities and challenges, and measure outcomes.
- Manages freelance writers and graphic designers.
- Leads the production of high-quality, actionable, and brand-aligned content for advertising, brochures, emails, fliers, newsletters, postcards, social media, and digital marketing.
- Gathers and develops valuable, usable, digestible, actionable, shareable, and findable content designed to tell the Temple story.
- Produces a broad range of content styles and types, with a strong emphasis on high-quality, effective marketing copy.
- Generates ideas to tell stories in innovative and visually appealing ways.
- Customizes content for various audiences, platforms, and purposes in conjunction with marketing and social media teams.
- Contributes to and upholds the department’s editorial vision, and editorial plan, as well as the university’s brand, editorial standards and style.
- Researches, writes, and fact-checks content.
- Performs other related duties as assigned.
Required Education & Experience:
Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field. At least to four years of related experience, preferably in higher education marketing. An equivalent combination of education and experience may be considered
- Values positivity and models a solutions-oriented approach
- Must have a firm grasp of grammar and content best practices, and be skilled, accomplished, and persuasive writer
- Must have demonstrated copyediting and proofreading experience
- Develops accurate, compelling content quickly when needed; juggles multiple priorities; follows production schedules and meets deadlines
- Ability to pay thoughtful attention to detail
- Ability to multitask efficiently and problem-solve creatively
- Works successfully within a cross-functional, interdisciplinary, research-driven, and goal-focused environment
- Excellent communication and interpersonal skills, including the ability to maintain cooperative working relationships with supervisors and colleagues
- Demonstrated proficiency with content management systems, tools, and platforms
- Demonstrated knowledge of digital media and its culture, trends, and best practices
- Knowledge of advertising best practices
This position requires a background check.
This position is assigned a hybrid work arrangement (on-campus and remote).
Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.
In accordance with the City of Philadelphia's COVID-19 mandate, all Temple University students, faculty, staff, and contractors must be fully vaccinated before receiving authorization to work unless they have a medical or religious exemption approved by the University. An individual is only considered fully vaccinated two (2) weeks after receiving the 2nd shot of a primary two-dose vaccine or a single dose primary vaccine shot. Individuals who do not meet the University's vaccination or exemption requirement will be prohibited from working until proof of full vaccination, or an exemption is requested and approved. For more information, visit the University's Vaccines web page. Click here.
Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.
Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Click here.
You may request a copy of the report by calling Temple University’s Campus Safety Services at 215-204-7900.
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