B2B Marketing Manager

Full Time
Chicago, IL 60606
Posted
Job description

  • Responsible for establishing and gaining alignment from the Consumer and Industrial Leadership Team on strategies and plans to improve profitability and achieve desired business and market objectives for this $300MM Net Sale busines.
  • Align resources and lead cross-functional team to execute against strategies and tactics
  • Act as the steward of the B2B P&L in cross-functional decision making to ensure that optimal solutions are pursued that balance the variety of considerations needed
  • Manage performance and work closely with senior functional leaders to overcome barriers to achieve desired business goals
  • Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance
  • Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth
  • Leads all commercialization efforts to ensure the B2B Sales & Marketing organization delivers against its growth commitments and portfolio expansion initiatives
  • Establish and report against key performance metrics, addressing any gaps to budget and future commitments
  • Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning
  • Responsible for all B2B innovation projects, including new product and service/business model transformation projects, from concept development through execution and customer sell-in and in-market performance
  • Develop and manage innovation pipeline, ensuring portfolio value is aligned with corporate short-term and long-term goals
  • Work with senior functional leaders to forecast capabilities and resources needed to execute against innovation pipeline
  • Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership
  • Develop a clear brand vision, positioning, promise, goals and strategy
  • Create communication vehicles and sales tools that convey brand value and justify selling price premiums
  • Provide strategic direction and collaborate with the pricing team to develop and optimize pricing architectures, strategies and plans by Non-food B2B market segment
  • Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan
  • Integrate pricing strategies and plans into product strategies and plans

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