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Position Summary:

The Associate Director, Eliquis marketing role will have the primary responsibility of leading the strategy and execution for new and innovative commercial model opportunities and deployment of technology-based advertising and promotion. This position will play a critical role in further solidifying Eliquis’ position in the market by winning in innovative ways. In addition, this position will support market expansion plans and resources for Eliquis across approved indications, as well as helping to shape cardiovascular (CV) leadership for the franchise.

The position will report to the Director, Market Expansion, Commercial Model, Strategy and Operations, US Eliquis Marketing and be part of the US Eliquis Marketing team.

Key responsibilities include:

• Contribute to the strategic brand choices and lead execution of key initiatives to evolve brand customer model, including but not limited to customer segmentation capability, identification of new promotional channels, and channel optimization

• Explore, pilot, and scale new business models, keeping patients and customers at the center, to empower patients and enable best-in-class experience

• Drive market research and interact with customer-facing teams to identify and leverage deep customer insights

• Contribute to the development of promotional strategy and materials across professional and consumer to support market expansion business opportunities

• Partner with CV Matrix Teams to support long term financial, strategic and brand planning processes for ELIQUIS as well as any subsequent CV portfolio additions

• Work closely with other members of the CV Matrix Teams (i.e., medical strategy, sales training, sales operations, professional marketing, consumer marketing, payer marketing, market research) to ensure successful and timely execution

• Work collaboratively with medical, legal, and promotional compliance team (PReP) to develop and execute high impact marketing materials

• Contribute to senior management briefings

• Drive partnership and data exchange with US marketing, medical, sales, finance, market research, analytics, and worldwide marketing

Qualifications & Experience:

• BA/BS with MBA strongly preferred; or PharmD with relevant commercial experience

• 5+ years of commercial experience in pharmaceutical or healthcare-related industry preferred

• Position requires strong strategic thinking and ability to structure ambiguous challenges and opportunities, along with an ability to drive the execution of initiatives ranging from pilot to large scale.

• Position requires ability to approach problems with speed and rigor, interpret data and ask thought-provoking questions, and identify innovative solutions to marketing challenges

• US Marketing experience, especially experience interacting with the sales force preferred, consulting experience a plus. Demonstrated success working with and leading matrix teams

• Experience in managing external resources and partners, including advertising agencies; Experience in utilizing primary and secondary market research

• Strong organization and prioritization skills, excellent communications skills

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

COVID-19 Information
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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