About Strivr

At the intersection of technology, science, business, and sports, Strivr offers the leading VR-based immersive learning platform that is changing the way employees train, learn, and perform. With a mission to elevate performance through immersive experience, we are redefining an industry and shaping the future of workforce development.

Strivr was founded in 2015 out of Stanford University’s Virtual Human Interaction Lab, using the football field as our proving ground. Since then, we have expanded from the athlete to the enterprise, partnering with leading Fortune 1000 companies including Bank of America, MGM Resorts, Sprouts, Verizon, and Walmart to innovate and elevate employee learning and development at scale.

More than just content inside a headset, Immersive Learning is a groundbreaking training methodology that combines the presence of Virtual Reality with advanced learning theory, data science, and spatial design. It provides realistic, high-impact experiences driven by best practices across L&D, instructional design, immersive content development, data science, product design, and user experience. As the leading VR-based Immersive Learning solution for enterprises on the market today, Strivr’s platform enables the deployment of VR training at scale while serving as the bridge to the connected immersive worlds of tomorrow.

Recognized by Fast Company’s Most Innovative Companies three years in a row, a ‘Major Player’ by IDC in Soft Skills VR Training, and awarded by leading L&D analyst firm Brandon Hall, we take pride in our passion for innovation and use that energy to fuel our work. Our culture thrives on dignity, inclusion, accountability, transparency, and teamwork. We celebrate every win and learn from every loss. With a customer-focused mindset, we embrace continuous evolution and look forward to growing our team as we lead the industry forward!

The Marketing team

We are a team of passionate, experienced marketing experts who have joined Strivr to be a part of something unique. We are here to create a new market category and to shape the company’s story as the leader in that category. We bring expertise but also humility, recognizing there is no blueprint for what we are doing: building the category of Immersive Learning. We are energized by the potential of our mission: Elevating performance through immersive experience.

We move fast but thoughtfully as we value relationships, with our internal stakeholders, our prospects and customers, our investors, and our external partners. We are nimble and creative, and have a high bar for what our brand stands for, for the stories and content we are bringing to the world.

Your mission

At Strivr, you will be joining the marketing team’s ABM50 program launched last year to target, reach, engage and book meetings with the right buyer persona, for the sales teams, for Strivr’s top tier strategic accounts. You will partner closely with sales and ABM leadership to conduct extensive account level research, develop an account level strategy, identify key stakeholders and orchestrate effective email campaigns to reach, engage and book meetings with qualified ABM leads.

The Account Based Marketing Manager is responsible for the implementation of ABM campaigns and tactics to drive and accelerate pipeline for a targeted strategic accounts list (developed in collaboration with sales and marketing). This role will approach ABM strategy with a data-driven approach, continually testing and evaluating success of campaigns. The ABM marketing manager collaborates closely across marketing and sales for a fully integrated approach.

You are

Smart, hungry to prove, solutions-oriented, hustler mind-set with the ability to stay focused and goal oriented. Strong communication and email marketing skills in addition to being highly organized and detail-oriented.

What you will do

• Your core KPI is to accelerate the sales cycle and help book meetings for sales with the right buyer persona (senior executives and c-suite members across HR, L&D, Operations and Safety) from our top tier strategic ABM prospects (Fortune 500)
• Collaborate with ABM leadership team (sales and marketing interlock) to select, qualify or disqualify top tier strategic ABM accounts based on real time industry news and company information
• Conduct market, industry and account research and analysis to drive ABM strategies, help develop an account level strategy which includes identifying key prospects, current target account business objectives, opportunities, challenges and competitive opportunities. Document account level intelligence that can be incorporated into the sales strategy
• Performing initial needs assessment and identifying prospects pain points to determine how Strivr’s solutions could address those needs
• 1:1 personalized outbound prospecting activity for Strivr’s strategic ABM accounts and key buyer persona lists, based on the account and lead intel gathered from research with the aim to book meetings with qualified ABM leads for AEs
• Partner with our Head of Content and marketing ops team to develop highly effective personalized email cadences for leads within ABM accounts and delivery higher than industry standard open and response rates to delivery an exceptional initial experience with ABM to set the stage for effective sales follow-up, as well as future sales activities
• Develop and increase industry/product knowledge and acumen to position ABM's value proposition to multiple vertical segments
• Apply an experimentation mindset to ABM email campaigns to drive, test, learn, and optimize
• Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Document processes and best practices in our handbook for marketing and sales teams to reference
• Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
• Maintaining accurate records of all activities in Salesforce.com and promoting database cleanup and hygiene through regular and ongoing maintenance activities to ensure proper lead management
• Your success will be measured by the number of meetings booked with the right buyer persona and title (senior execs at prospect accounts with buying and decision-making power), the quality of account-level intelligence gathered to help position Strivr’s solution (determined by email response rates) and overall performance of your outbounding efforts (determined by email open and click rates)

Requirements

• 2+ years of experience in account based marketing, email marketing, business development or similar field, with the desire to learn more about account based marketing
• Demonstrated ability to prospect, create lead lists and run highly effective email campaigns
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Proactive self-starter with a solutions oriented mindset who has the ability to think outside the box demonstrating high initiative and critical thinking
• Highly organized and efficient with the ability to develop and execute against an evolving plan
• Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
• Team player that is able to work both collaboratively and autonomously
• Strong project management, time management, prioritization, and organizational skills
• CRM/marketing automation background, preferably Salesforce, Salesloft and Pardot
• Experience with ABM tools (Demandbase) preferred
• Proven ability to think strategically, but with exceptional attention to detail in execution

Benefits

The annual compensation range for this position is $70,400-$105,000. The salary offered within this range will depend upon qualifications and other operational considerations.

Benefits offered for this position include 90% employer-paid healthcare for employee and dependents (medical, dental, vision); 401K with 50% employer match (up to 4%); open PTO policy; 16-week parental leave; basic life insurance, AD&D, and short-term disability.